Anna Roesch
Anna Roesch (Dryden) is an automotive professional whose passion for the industry began at a young age, learning to work on vehicles alongside her father. After his passing, she remained determined to carry on his legacy, building a career rooted in both technical knowledge and a deep personal connection to the work. Despite facing early discouragement as a woman in the field, Anna persevered and turned those challenges into motivation to succeed and grow within the automotive industry.
Today, Anna serves as an Automotive Service Advisor and Accessories Manager at Whites Canyon Motors, where she plays a key role in daily operations. Her responsibilities include managing customer communications, scheduling repairs, coordinating with technicians, ordering parts, and overseeing inventory and workflow. She is known for her strong organizational skills, attention to detail, and commitment to keeping customers informed throughout the repair process, ensuring both efficiency and high-quality service.
In addition to her hands-on experience, Anna has built a strong academic foundation with degrees in business administration, accounting, and management. She combines her technical expertise with business acumen to create a well-rounded approach to automotive service. Above all, Anna values reliability, clear communication, and kindness, both in her career and personal life, and takes pride in balancing her professional achievements with her role as a dedicated mother.
• National American University- Bachelor's
• Institute of Business and Medical Careers Cheyenne, Wy- A.A.S.
• Wyotech-Laramie- Associate's
• IBMC - CNRS
• WyoTech Honor Society
• Modern Woodmen of America
• Modern Woodmen of America community fundraisers and events
What do you attribute your success to?
I attribute my success to my drive to do better than my parents. It comes from a hard-knock life growing up in the 90s. My mom had to work three jobs, so she wasn't really around much, and my parents got divorced when I was super young, so my dad left. Basically, my drive is for my kids. I want them to have more than what I did, and of course, within reason. But I also want to show them what it means to put in that type of work and then see that reward at the end of it. I want to leave a legacy for them, so when it is my time to go on, I don't want to leave them with nothing.
What advice would you give to young women entering your industry?
Get out of your own head. Don't overthink it. If you want to do it in that moment, just do it. Go for it. And if you fail, that's okay. You gotta not look at it as a failure, you have to look at it as a stepping stone. So, oh, this one kind of fell out from under me, that's okay. I'm gonna go this way and step on this one. I'm a terrible over-thinker. I automatically go, like, worst case scenario. I'm like, oh, I need to not do that. This is not that bad. So yeah, just get out of your own head and trust your gut.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the automotive industry is overcoming gender bias and discouragement toward women, which can make it harder to gain respect and opportunities. Additionally, limited shop space and resources require careful inventory control and efficient operations management, creating both a challenge and an opportunity to improve organization and workflow.
What values are most important to you in your work and personal life?
Trust, communication, and being kind are the values most important to me. Trust is huge. Communication is essential because you can't just assume anything with anybody, even my own children. I can't just assume that they're happy. Communicating with my children on a daily basis is huge for me. Trusting other people to back me up in certain situations is important, though there's not a lot of that in the world. And being kind is critical because you never know what someone else is going through. Just to look at me, from an outsider perspective, you would have no idea that I have an injury right now that I'm dealing with. I kind of put on a mask. People are gonna judge me, especially when I'm in the gym and they see me not lifting as heavy as I normally do. Most people would judge right away because that's just kind of the world we live in. Unfortunately, kindness is just out the window, and I really feel like kindness is a really, really huge value that everyone is lacking nowadays.