Anna Spitzer

My career journey began at Indiana University, where late in my undergrad experience I was exposed to different aspects of PR and marketing and found myself gravitating toward great storytelling. Since I was young, I've had a passion for writing and different forms of storytelling - first through photography, and then as video became bigger. That's been my constant for the past 20 years along with the connected tissue with people. Over the last decade, this passion has married beautifully with the evolution of digital marketing and social-first marketing. In my current role, I lead a team embedded in brands like Arm & Hammer, OxiClean, and TheraBreath, bringing them to life through digital and social channels. My days are varied - I meet regularly with partners like TikTok and large publishing companies like iHeartMedia. I also establish best practices, systems and processes, thinking about our tech stack and making sure we have boots on the ground with social listening to bring consumer insights into our plans. My work spans from paid partnerships to owned channels, robust influencer partnerships, earned love and big tentpole moments.