Her Story
About Annabella
Annabella Pitta is a hospitality management and marketing professional with nearly a decade of experience spanning restaurant operations, customer service, event coordination, and digital marketing. She currently serves as the Assistant Manager and Marketing Director at Good Girl Brewing Co. in Aiken SC, where she oversees day-to-day operations while directing the brewery's social media strategy, promotional campaigns, search engine optimization (SEO), and community engagement initiatives. A graduate of Keene State College, she earned her Bachelor of Science in Business Management, Marketing, Entrepreneurship, and Studio Art in 2023, providing a strong foundation for her blend of business strategy and creative execution. Before stepping into her leadership role, Pitta built a diverse career across the hospitality and events industries. She gained experience in bridal consulting, salon marketing, promotional brand management, and freelance floral design, developing expertise in customer relations, visual merchandising, graphic design, and event production. Her work as a florist and coordinator continues to fuel her creative passion through the design of floral installations and décor for weddings, corporate functions, and special events. Throughout her career, she has demonstrated an ability to thrive in fast-paced, high-pressure environments while delivering exceptional guest experiences and building meaningful community connections. Looking ahead, Pitta is expanding her professional portfolio by pursuing a real estate license with plans to affiliate with Keller Williams while continuing her leadership role at Good Girl Brewing Co. She also aspires to establish her own social media management LLC focused on helping small businesses strengthen their digital presence. Inspired by her parents—particularly her mother's example as a small business owner—Pitta credits her success to hard work, positivity, and kindness. Outside of work, she enjoys hiking, swimming, exploring the outdoors, and traveling, and she remains passionate about creating opportunities that positively impact both businesses and the communities they serve.
Her Interview
Ten minutes with Annabella
01What do you attribute your success to?
I attribute my success to my parents and the strong business foundation they instilled in me. Their guidance, work ethic, and values shaped my approach to business and continue to influence the way I lead and make decisions today.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to proactively seek opportunities rather than waiting for them to come to me. Taking initiative, staying curious, and creating my own opportunities have been key to my personal and professional growth.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is to invest in your education and be willing to take risks when opportunities arise. Continuous learning and the courage to step outside your comfort zone can open doors to meaningful growth and long-term success.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges is building awareness of our unique brand, as many people still misunderstand our concept. The greatest opportunities lie in expanding our craft beer distribution and growing to additional locations.
05What values are most important to you in your work and personal life?
The values that matter most to me are maintaining a positive attitude and treating others with kindness and respect. In the restaurant industry, where challenges can be unpredictable, those values help create a better experience for both my team and our guests.
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