Influential Woman · Healthcare
Anne Marie Fawbush, MS, BA, AAS, R.T.(R)(M)
Key Account Executive, Canon Medical Systems USA, Inc.
Talbott, TN 37877
Her Story
About Anne Marie
Anne Marie Fawbush, M.S., B.A., A.A.S., R.T.(R)(M), is a seasoned healthcare executive with more than 27+ years of experience spanning clinical care, medical imaging, healthcare operations, and healthcare technology. She began her career as a dually certified ARRT Radiologic Technologist and Mammographer, developing firsthand expertise in high-quality, safe patient care and diagnostic imaging before advancing into healthcare operations and executive leadership. Her career has included leadership roles with Community Health Systems (CHS), Stericycle Communications, GE HealthCare, and Canon Medical Systems USA, where she has had the ability to combine her clinical knowledge with strategic, operational, healthcare technology, and commercial expertise. Her career journey gives her a perspective that is difficult to acquire from any one side of healthcare. She understands what happens in the imaging exam rooms, what matters to the patient, what keeps an operations leader awake at night, what drives capital and financial decisions, and what healthcare organizations expect from the industry partners they trust.
Across her career, she has led complex healthcare operations and teams, managed significant financial and capital responsibilities, supported multimillion-dollar service portfolios, built executive customer relationships, coordinated cross-functional teams and helped organizations align clinical, operational, service delivery, and business priorities. Currently serving as a Key Account Executive with Canon Medical Systems USA, Anne Marie manages strategic healthcare relationships and partnerships with executives, physicians, clinical leaders, finance teams, procurement professionals, and operational stakeholders to align medical imaging solutions with organizational priorities. Her expertise encompasses strategic account management, medical imaging technology, service delivery, capital planning, P&L management, contract negotiations, unparalleled customer satisfaction & success, operational excellence, healthcare technology, and strategic growth. Previously, as Director of Service Commercial Operations at GE HealthCare, working cross-functionally with internal stake holders as well as external stakeholders, she generated new business, improved operational efficiency, reduced costs, utilized data analytics to assist with company-wide decisions, and strengthened customer satisfaction. Her accomplishments have earned her awards on both sides of healthcare as both a customer and a vendor. She earned the prestigious President's Award at CHS, two GE HealthCare MVP awards, was chosen as a Brand Ambassador for GE HealthCare, as well as multiple other recognitions for her contributions to healthcare operations and service leadership.
A committed servant leader, Anne Marie intentionally made the decision to return to frontline clinical practice in 2025 as a Radiologic Technologist and Medical Assistant, with her goal being to gain current insight into patient care, clinical workflows, workforce challenges, and the realities faced each day by healthcare professionals. This experience further strengthened her ability to connect executive decision-making with the needs of patients, physicians, and frontline teams. Her time back on the frontlines served to further cement the perspective of frontline healthcare workers that she, uniquely, brings to executive leadership.
She holds a Master’s degree in Healthcare Leadership & Innovation and a Bachelor of Arts in Management and Human Relations from Trevecca Nazarene University, graduating summa cum laude in both programs. She also earned her Associate's degree in Public and Allied Health with a concentration in Radiologic Technology from East Tennessee State University where she graduated with highest honors.
Beyond her professional career, Anne Marie is highly committed to community service and humanitarian efforts in her local community and region, including supporting those experiencing homelessness as well as families in need and underserved youth. Her leadership philosophy is grounded in respect, authenticity, kindness, and treating every person with dignity regardless of position or circumstance.
Her Interview
Ten minutes with Anne Marie
01What do you attribute your success to?
I attribute my success to watching my parents, both with no college education, work incredibly hard every single day which instilled in me a strong work ethic. In healthcare, I have always sought to work hard each day and also, just as my parents did, strive each day to achieve that same level of dedication to my work. It has always been of utmost importance to me to ensure that I do my job to the very best of my ability ensuring that each patient received high-quality, safe patient care-the same care I would want my family members to receive. I have always cared about the patient first and foremost, the care that they receive, and the impact I could have by genuinely empathizing with their current situation.
02What’s the best career advice you’ve ever received?
The best career advice I ever received from one of my former leaders, Kurt Essenmacher. Upon letting him know that I was leaving the company to pursue another opportunity, Kurt could tell I was nervous. He said something no leader had ever said or conveyed to me up to that point in my career. Kurt said that I "should never feel bad about moving on to another opportunity that is better for me or my family." He went on to say, "as a leader, my role as well as my goal is to mentor and guide people, and if I do those things well, they will experience both growth and success-and that should be celebrated-even when it means they are moving forward to another opportunity." I've taken that forward with me since that day and shared it many times when someone asks me for career advice.
03What advice would you give to young women entering your industry?
My advice to young women entering healthcare is to lead with empathy. Throughout my career building genuine relationships and establishing trust has been one of my greatest strengths. In healthcare, no matter where you work-from a frontline healthcare worker to the hospital CEO to a vendor representative, the majority of people you will interact with are not having their best day-in fact, they may be having the worst day of their life. You must be able to empathize with that person and ensure that they understand that you have compassion for what they are currently experiencing. If you can do that, you will see the person's demeanor change, many times they will relax, and what you have done is positively impacted that person possibly having a larger impact than you will ever know. However, if are someone who cannot show empathy, compassion, and understanding-especially during times of high-stress, healthcare may not be the right career path for you.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in healthcare is the rising cost of care in particular high deductibles for patients including patients who are commercially insured, along with limited or total loss of healthcare access in rural communities. Both of these situations, cause patients to delay care and/or not receive the care they need. Many patients, even those who are commercially insured, do not have the extra money to pay their deductible upfront before the deductible it is met. If that patient is in need of an expensive medical exam and/or procedure, they will likely put it off until their deductible is closer to being full or they will forgo getting the care they need all together. Similarly, when a rural community loses access to local healthcare, those patients will also not receive the care they need. As a product of a rural community, I have seen this firsthand. If the community's access to healthcare is lost or limited, the patients in the community cannot obtain healthcare because they either cannot financially afford to travel to a larger metropolitan area and/or they do not even have access to transportation to get them to a larger metropolitan area. Both of these situations can and do result in shortened lifespans of these patients. This is something that is absolutely heartbreaking to me as both a human and a healthcare professional.
05What values are most important to you in your work and personal life?
At my core, I am a servant leader and the values I rank as most important fall in line with servant leadership. I put high value on authenticity, honesty, kindness, and empathy. I believe in leading by example and I would never ask anyone to do something I am unwilling to do myself. I strive at all times to serve others with integrity, compassion, and genuine respect.
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