Anne Norman

Drawing inspiration from Seth Godin's powerful words about seizing opportunities rather than waiting for them, Anne has masterfully shaped the narratives of Wisconsin's most beloved brands. Her remarkable journey spans three iconic institutions: Culver's, American Family Insurance, and UW Credit Union—organizations that mirror her unwavering commitment to people-first values, community investment, and principled decision-making.

As a strategic marketer with an MBA from the Wisconsin School of Business, she brings both creative vision and business acumen to every endeavor. Her unique combination of skills extends beyond traditional marketing—as a certified life coach, she embraces a leadership philosophy that recognizes and nurtures the inherent expertise and creativity in every individual.

Her impact resonates through some of the Midwest's most memorable brand initiatives: the transformative rebranding of UW Credit Union, the innovative DreamBank concept and Dream Fearlessly campaign at American Family Insurance, and the expansion of Culver's beloved ButterBurgers and Frozen Custard beyond regional boundaries into a national phenomenon.

At her core, she's a visionary who thrives on creating meaningful impact. Her true purpose lies in discovering individuals and brands with audacious dreams, then collaboratively crafting bold strategies to bring those visions to life. Embracing Seth Godin's philosophy that everyone has the power to contribute and lead, she seeks to connect with others who share this passionate belief in living life to its fullest potential.