Influential Woman · Marketing in the Tech Industry
Anne Ocampo
Senior Marketing Specialist, Janitza North America
Ashburn, VA
Her Story
About Anne
Anne Ocampo has been working professionally in marketing in the tech industry since 2020. One of her specialties is organic growth through digital marketing, including creating video and content and specializing in organic social media growth. She attended trade school for film for one year in 2020. Ocampo is a member of Infrastructure Masons, the 7x24 Data Center Exchange Association, and Women's Mission Critical Operations group. She helped support the Cloud Run 5K for the Data Center Foundation on behalf of her company. Her early marketing experience involved leading materials for a fundraiser that raised $10,000 for the Loudoun Abused Women's Shelter. Ocampo has accelerated her current company's LinkedIn audience growth by achieving 66 percent of the previous year's total growth in just three months.
Her Interview
Ten minutes with Anne
01What do you attribute your success to?
If I had to attribute my success as a marketer to one thing, it would be this: I never market to an audience. I connect with people. Strategy gets attention, but authenticity earns loyalty.
Storytelling has been the foundation of my success. Great marketing isn’t about selling a product; it’s about telling a story that helps people see themselves in the solution.
02What’s the best career advice you’ve ever received?
Lead with confidence, communicate with intention, and let your work speak for itself. Early in my career, my mentor, Julia Wilton, taught me that one of the most important skills you can develop is the ability to communicate effectively at every level of an organization. The ability to adapt your message, connect with your audience, and clearly articulate your ideas is what turns expertise into influence and opportunities into lasting success.
03What advice would you give to young women entering your industry?
Your perspective is a competitive advantage. Always stay curious and maintain the motivation to learn.
04What are the biggest challenges or opportunities in your field right now?
One challenge I’ve embraced throughout my career is building my path in traditionally male-dominated fields. It has reinforced the importance of taking ownership, earning trust through results, and leading with confidence. I focus on the impact I can make by being accountable, communicating effectively, and stepping up when opportunities arise. I believe leadership is demonstrated through actions, and I strive to set that example every day.
05What values are most important to you in your work and personal life?
Never stop setting goals. Every goal, whether it’s big or small, gives you something to work toward and helps you grow in ways you may not expect.
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