Antoinette Battle, Community Relations Counselor on Influential Women

Influential Woman · Assisted Living Sales and Dementia Practitioner

Antoinette Battle

Community Relations Counselor, Spring Hills Senior Living

Alexandria, VA 22306

14Years experience
2Awards received

Certifications · Degrees · Memberships

Degree Associate's in Business Management Degree High School Diploma Cert Certified Dementia Practitioner (CDP) Cert Certified Trainer for Alzheimer's Association in Person-Centered Habilitation Therapy Member National Certified Dementia Practitioner Board (NCDD) Member Alzheimer's Association

Her Story

About Antoinette

I started in medical offices as administrative front office and manager, then studied coding and billing. I worked as a massage therapist and esthetician, then in sales at Macy's managing high-revenue departments. Drawn to seniors due to my grandparents, I began as concierge at Sunrise Senior Living, became activities assistant and then coordinator. My passion for dementia grew, leading to CDP certification and memory care director roles at Arden Courts, Vitality, and Brightview before moving to sales.

Her Interview

Ten minutes with Antoinette

01What do you attribute your success to?

I attribute my success to my mother and how I was raised. She worked for the federal government including at the State Department and White House, treated our home like a workplace with official memorandums, was a single mom who also ran event planning, catering, and bridal consulting businesses where I assisted her from a young age.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received is go for it. I have a unique ability to see what things need and how they can be better. I'm a problem solver and leader aiming to run my own small assisted living or group home.

03What advice would you give to young women entering your industry?

Be strong. Stand firm on what you want to see for your people. Come in with a servant's heart. Understand that in this industry it's not a 9-to-5 job. Always be researching and learning to be better at what you do.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge is getting stakeholders to hear what communities actually need rather than focusing only on numbers. Opportunities include helping people build meaningful relationships with loved ones living with dementia and educating families for smoother transitions.

05What values are most important to you in your work and personal life?

Honesty and being straightforward. The truth can be painful but if it's the truth it's the truth. Transparency fosters relationships with families and residents.

Join Influential Women and start making an impact. Register now.