Anusha Singh

I attribute my success to curiosity, discipline, and my ability to work at the intersection of systems and story. Balancing a master’s program while working full-time at Calvin Klein proved that I could thrive under high demands, and I carry that same work ethic into every role—especially when building CRM functions from the ground up. I’ve been in this field for nearly eight years, continually expanding my expertise as the industry evolves.

My path began with a Bachelor’s in Psychology and Women’s & Gender Studies, followed by a Master’s in Integrated Marketing with a focus on creative strategy. Those experiences naturally guided me toward roles where I could blend human behavior, narrative, and data-driven marketing. Today, my core expertise lies in creative strategy and CRM marketing. I specialize in building CRM programs from scratch, designing email journeys, managing customer lifecycles, and leveraging platforms such as Salesforce, HubSpot, and Swap Commerce to deliver thoughtful, segmented communication.

Some of my most meaningful accomplishments include developing in-house email operations and loyalty journeys at Calvin Klein, establishing the CRM function at a startup, and publishing an article with AIGA on designing between systems and stories. Alongside my full-time work, I also run a small creative business and continue laying the foundation for future writing projects, including children’s stories—an ongoing reminder of how creativity and structure can meaningfully coexist in my career.

The best career advice I’ve ever received came from leaders who trusted me with meaningful CRM initiatives early on and encouraged me to share my ideas publicly. They reminded me that my ability to “design between systems and stories” is a true strength—not something I need to dial back. Their guidance helped me embrace the way I think and create, and it continues to shape how I show up in my work today.

My advice to young women entering CRM and marketing is to get comfortable navigating both creativity and structure. Learn the tools and data side deeply—they’ll give you the foundation to make informed decisions. But never lose sight of brand voice, narrative, and the real people behind the metrics. Balancing both sides is what allows you to build customer experiences that are not only effective, but genuinely meaningful.

The biggest challenge—and opportunity—I see in the field right now is integrating agentic AI into marketing without losing the human element. Automation can streamline workflows and free up valuable time, but the brands that will truly stand out are the ones that use AI to enhance, not replace, empathetic and thoughtful communication. The future belongs to teams who can blend intelligent automation with genuine, human-centered storytelling.

The values that guide me most in both my work and personal life are thoughtfulness, integrity, and human-centered design. Professionally, that means creating campaigns that respect a customer’s attention—communications that feel intentional and personalized, not generic or overwhelming. Personally, it means choosing projects and commitments that feel meaningful and aligned with who I am. These values help me stay grounded, focused, and connected to the impact I want to make.