Anusha Singh

I attribute my success to curiosity, discipline, and my willingness to build a path that does not always look traditional. I have always worked at the intersection of systems and story. That mindset helped me excel in both fashion and tech, from shaping loyalty and lifecycle programs at Calvin Klein to building CRM foundations at Swap. My degrees in Psychology and Women’s and Gender Studies taught me how people think and how identity shapes experience, and my master’s program strengthened my creative and strategic skills. I have learned to trust my interdisciplinary background and to use it to create work that feels both structured and imaginative. That blend has opened every door in my career.

I am also deeply grateful to the mentors, professors, and senior leaders who saw potential early on, trusted my vision, and gave me the space and guidance to grow. Their support shaped not only my work, but the way I lead and collaborate today.

The best career advice I have received is to allow myself to be interdisciplinary and to treat that range as an advantage. For years I worried about picking a single lane, but the leaders who mentored me helped me understand that my ability to connect design, behavior, and data is rare and valuable. I was also told to lead before I am given the title. That advice shaped how I show up on every team and taught me that leadership is a practice, not a job description.

My advice to young women entering marketing and CRM is to embrace both creativity and structure. Learn the tools, understand the data, and explore the technology behind the work because those skills will give you power and confidence. At the same time, stay rooted in storytelling and empathy, because customers are people, not numbers. Pay attention to behavior, tone, and emotion, and remember that marketing only works when it respects the person on the other side of the screen.

Do not be afraid to ask questions or to take on projects that feel new or challenging. Your curiosity will become one of your greatest strengths. Do not apologize for your ideas, and advocate for your work even when you are the youngest person in the room. Sometimes your voice may shake a little at first, but speak up anyway. The combination of clarity, curiosity, and courage will carry you far.

Most importantly, do not wait for permission. This industry moves quickly, and the people who grow the fastest are the ones who take initiative before they feel completely ready. Master the technical side so you can back your ideas with confidence, and keep nurturing your creativity because it sets you apart. Being a woman in spaces that were not designed with you in mind is not a disadvantage. It gives you a perspective that is needed, valuable, and powerful. You do not have to fit the mold. You can build your own.

The biggest challenge and opportunity in marketing right now is integrating AI in a way that enhances rather than replaces human connection. Agentic AI and automation can streamline tasks and create smarter personalization, but the brands that succeed will be the ones that use these tools to support thoughtful, human-centered communication. Coming from both fashion and tech, I have seen how powerful it is when data, creativity, and empathy all work together. That balance is where the next generation of innovation will happen.

The values that guide me most are empathy, integrity, and clarity. In my work, that means treating customer attention with respect and building marketing that feels intentional rather than overwhelming. It also means communicating honestly and supporting teams with structure and transparency. In my personal life, these values help me choose projects and relationships that feel aligned with who I am. They keep me grounded in what matters: meaningful work, thoughtful design, and human connection.