Archana Mohan, Executive Communications Director- Product & Technology at Procore on Influential Women

Influential Woman · Corporate Communications

Archana Mohan

Executive Communications Director- Product & Technology at Procore, Procore Technologies

Austin, TX

2Awards received

Certifications · Degrees · Memberships

Degree Liberal Arts degree with majors in Psychology Degree Economics Degree And Literature Degree Master's program (field not specified)

Her Story

About Archana

I started my career at Dell back in 2011 in India as part of the public relations marketing team. Dell is a global company that is so invested in individual development, and I had great managers and mentors who helped me move from managing communications for a country role, to a regional role for Asia Pacific, and then eventually to a global role. Ten years ago, through Dell, I moved to Austin from Bangalore. I spent 14 years at Dell before joining Procore Technologies in October, just over 6 months ago. At Procore, I support the product and technology team - we're a vertical SaaS company that delivers all the software required for the construction life cycle, and we have a huge market share in the U.S. and are growing. My main area of expertise is executive communications and strategic communications. In the age of AI, I focus on how to bring people along - not only to deliver best-in-class AI technologies and tools for our customers, but also how to bring along an organization to quickly adopt and implement AI within their own work. It's all about change management. The way I look at AI is that it's not just a technology - it's something that's grown so fast, so big, that it requires a behavioral change, a mindset change, to move with it and to make the most out of it, and not let it lead you into the path of AI anxiety. The last 4 years have been so enriching for me because I'm both a student of communications and a student of psychology, which was one of my majors in university. I get to operate in a sweet spot at the intersection of technology and human behavior, creating impactful content that will influence people and behaviors. I support an executive team that includes the president of product and technology, the chief product officer, the chief AI officer, chief security officer, and chief technology officer. These are people who are consistently looking to me to help them with what they say, and I ensure that there is alignment across the organization so that irrespective of who's talking to them - employees, customers, anybody at Procore - everyone knows that we're all singing from the same hymn sheet. My key focus is alignment, and everything I do is focused on three things: organizational alignment, building trust with our employees, and building trust with customers.

Her Interview

Ten minutes with Archana

01What do you attribute your success to?

I attribute my success to my failures. Without my failures, I wouldn't be successful. When I was young, I came from a family of overachievers, and when I showed interest in the liberal arts - psychology, economics, and literature - everybody asked what I was going to do with my life. I started off as the black sheep in the family. I initially did what my family wanted me to do and pursued computer science, but it gave me no joy and I failed miserably. But that failure only gave me clarity - it didn't take away from my self-esteem because I knew that I was failing at something that I didn't want to do. As an 18-year-old, I had that hard conversation with my family saying I've tried it your way, can we now try my way? Can I do what I like? And you'll see what I can do. My father, who was a single parent, has been my biggest mentor in my life and also my biggest critic, and he gave me that luxury of freedom. I will never say I'm a self-made woman. I am influential today because a bunch of people decided that they saw something promising in me. My life is made up of people who took chances on me - from the dean who gave me a 'mercy seat' at university despite my poor grades, to the department heads who believed in me, to my managers and mentors at Dell who sponsored my move to the U.S. The failures and the lessons learned from them, combined with the people who believed in me before I believed in myself, are what I attribute my success to.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received came from my mentor, Ashwini Singhla, who was the CEO of the public relations consultancy where I started working. He told me: When you are interacting with peers, subordinates, superiors, and especially customers, always big ears, small mouth. Listen to understand. If you want to be a storyteller, listen - that's why the universe has given man two ears and one mouth. It's all in the listening and understanding. That's why there's a brain between our ears. This advice has shaped how I approach my work as a communicator and storyteller.

03What advice would you give to young women entering your industry?

I would say, always be hungry for knowledge. Don't be hungry for the next title or the next salary jump. I think if you build your skill base, everything else will follow. I also tell people who come to me for advice: Please stand on top of a building and shout out loud about all your achievements, but ensure that it comes from a place of truth. It comes from the place of recognizing the people who've helped you move - it's never a one-man job, and communication is not a sole sport, so always recognize the team who helped bring you along. Be authentic about what you say and how you say it, so you can defend it if somebody questions it. But never be shy. In a world where there is a lot of noise, there is no shame in building your own brand, as long as it's authentic.

04What are the biggest challenges or opportunities in your field right now?

I think the biggest challenge, or the perceived challenge, is that people are looking at all these developments in AI and they are going down the rabbit hole of 'oh my god, is AI going to take my job away? Is there a place for communicators?' Everyone has all these AI tools and agents at their disposal, and everybody can write. But that's the perceived challenge, and to me, I see the other side of the coin - I see an opportunity there. I feel like, awesome, the agents are going to give you the first draft, the agents are going to write for you. But what the AI tool is missing is the context that lies between your ears. The AI agents are not listening to understand. The AI agents are not connecting at a human level with the people who have hired you to tell the story. The AI agents don't know the map of human beings and the worlds they operate in. All they know is what you give. That's why the prompt engineering, the context setting for what AI puts out there - that power belongs to us as storytellers. When I see a problem, I always see an opportunity. Success always comes out of adversity. Innovation comes out of adversity. If you are being pushed into a corner by whatever perceived challenge the industry you operate in sees, there's a chance and an opportunity to become a storyteller, to influence and tell people otherwise.

05What values are most important to you in your work and personal life?

Authenticity is the most important value to me. I feel there is no compromise or substitute for showing up authentically. That value has got me places and will take me places, because I show up authentically and I don't have to alter or adjust myself. When you do that, you automatically attract the right people for you, versus you trying to fit in versus belonging somewhere. I also believe strongly in paying it forward - apart from my actual job, I make it a point to pay it forward every day to someone. Sharing your story vulnerably is a way of paying forward, because even if you inspire a spark somewhere in someone, I feel like you've succeeded.

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