Ariel Azoff

Meet a dynamic force in destination marketing who masterfully weaves together media, storytelling, and tourism. With an impressive track record that includes leading social impact partnerships at industry giants Upworthy and Medium, she brings a rich tapestry of experience spanning media startups, social enterprise, garment industry reform, international development, and politics.

In 2017, she found her perfect match at Atlas Obscura, where she now spearheads the company's destination marketing business. This role marries her professional media expertise with her deep-rooted passion for travel and sustainability. Every day, she collaborates with enthusiastic tourism professionals, helping them unveil the compelling narratives of their destinations' unique characters and hidden gems.

A true New Yorker at heart, she's embraced Brooklyn as her home and taken her passion for storytelling to the streets - literally. As a certified NYC Sightseeing Guide, she crafts and conducts specialized women's history tours in her spare time. History enthusiasts can join her fascinating journeys through late 19th century Brooklyn Heights or step back in time to the East Village of the 1910s, where she brings the past to vivid life through her expert storytelling.