Arpana Priyadarshini
Arpana Priyadarshini is a seasoned GTM and demand generation consultant based in the San Francisco Bay Area, helping B2B teams turn scattered tools and manual outreach into scalable, automated revenue engines. She specializes in AI-driven workflows, account-based marketing, and Clay-powered GTM systems that streamline lead generation, enrichment, and outbound outreach, enabling lean teams and founders to focus on closing deals and growing their businesses. Her expertise spans scrappy ABM, cold email strategies, and integrating AI to cut repetitive tasks while maximizing revenue impact.
With over a decade of experience bridging marketing and technology, Arpana has worked with high-growth companies such as Labra.io, Cyxtera Technologies, Ibexlabs, and Hearsay Systems. Her career began in computer science before transitioning to marketing after earning an MBA in the United States. She has led multi-channel campaigns, developed ABM frameworks, and implemented AI-powered growth loops that deliver measurable results for clients. Arpana is known for her data-driven approach, consistency, and ability to translate complex GTM strategies into actionable systems that drive revenue.
Arpana is also an educator and thought leader in the marketing community, sharing insights on AI, B2B growth, and account-based strategies. She is the author of Mastering Account-Based Marketing for Explosive B2B Growth, where she outlines actionable steps to win high-value clients and scale ROI. Outside of consulting, Arpana is active in professional communities, mentoring other marketers, and promoting innovation in GTM operations through workshops, webinars, and strategic advisory roles.
• ZoomInfo Sales Certification
• Account-Based Measurement and Reporting Certification
• Account-Based Go-to-Market (GTM) Certification
• LinkedIn Certified Marketing Insider
• Old Dominion University - MBA, Marketing, International Business
• SYMBIOSIS INTERNATIONAL UNIVERSITY - Master of Computer Management, Information Technology
• PMI
What advice would you give to young women entering your industry?
My advice to young women entering marketing and GTM is to break big goals into smaller, achievable steps and focus on steady, incremental improvement—just 0.1% better each day. Be consistent, stay humble yet confident, back your ideas with data, and remain adaptable in a fast-changing industry. Success comes from persistence, learning continuously, and applying your skills thoughtfully to real-world challenges.
Locations
Independent Consultant
Pleasanton, CA 94566
San Francisco Bay Area
Pleasanton, CA