Asha Ford

Asha Ford specializes in 2D animation, motion design, and motion graphics, creating content that tells stories in a way she describes as priceless since a picture is worth a thousand words. Her work primarily targets female audiences, and she entered the field because she found art fun and realized people could make money doing it. After an internship at a large international corporation where she realized office life was not for her, Asha decided to build her own business, supported by her husband, allowing her to set her own schedules and pursue creative independence. She prioritizes playfulness and maintaining a childlike curiosity in her work and envisions an unconventional studio with a four-day workweek that remains remote yet collaborative. In her field, which she notes is male-dominated despite university programs being women-oriented, Asha advises young women that being different sets one apart and that women's voices are valuable. She views AI not as a challenge but as an opportunity to handle tedious tasks like frame drawing, ultimately making creators more valuable and enabling better content.