Ashlesha Tiwari

I started my career with a pharmacy undergraduate degree and went on to earn my MBA in marketing, working for 8 years as a brand manager in the pharmaceutical marketing sector. In that role, I dealt extensively with third-party data, processing it to create strategies, marketing communications, and customer targeting approaches. This experience made me realize that I really loved working with data, creating dashboards, and developing data-driven, data-backed strategies. I taught myself certain analytical tools and enjoyed it so much that I decided to take a break from my career to go back to school for a second master's degree in business analytics at the University of Washington. I switched countries for that opportunity, coming to the States for the program. Working with different people at various stages of their careers really opened my eyes to team dynamics and leadership. I also participated in a women's mentorship program where women from the industry worked with us for the entire year, which was incredibly helpful in navigating my career as a woman and learning how to get my elbows on the table and speak my thoughts out loud in group settings. After graduating, I moved into my current role over 2 years ago. My main expertise is working with data analytics and creating data-backed strategies, translating technical data into language that stakeholders can easily understand. I create dashboards based on user data requirements, automate reports, and build bridges between software platforms that don't naturally communicate with each other. Most recently, I've started working on an AI-powered program that connects reports from the same data source while layering in customer feedback about snacks and beverages in office pantries and micro-kitchens, ensuring nothing remains in isolation and providing deep analysis of what customers are saying and how product movement supports their feedback.