Her Story
About Ashley
She is a skilled messaging strategist and copywriter with over five years of experience helping mission-driven brands clarify their core message and connect with audiences through compelling, values-driven communication. Currently serving as Messaging Strategist at AB Strategy, she works with leaders through inquiry-based sessions and frameworks to uncover their "main string"—the core message that makes everything else make sense. Prior to this role, she served as Copywriter at Chronos Agency, where she crafted high-converting email and SMS copy that boosted revenue by 131% and uplifted open rates by 10%. She also worked as a Copywriter for Brighter Investing, where she developed bold, values-driven messaging for the Social Justice Investment Strategy, navigating politically charged language to create clear, compliance-safe content that reframed wealth as a tool for real-world change. Her career includes freelance copywriting and digital marketing for a range of clients and brands. She holds a Bachelor's degree in Communication and Journalism from the University of Nevada-Las Vegas. She is recognized as a strategic, creative, and empathetic communicator who combines sharp copywriting skills with a deep understanding of brand positioning to help purpose-driven organizations say what they do in a way people understand and act on.
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