Ashley Henry
Ashley Henry is a Senior Research Analyst at Ipsos North America, specializing in Audience Measurement and the Ipsos Global Influentials study. Based in Middletown, Connecticut, she brings expertise in survey design, quantitative research, and statistical data analysis to provide actionable insights into affluent consumer behavior. With a background in Industrial and Organizational Psychology from Baruch College, Ashley translates complex datasets into strategic recommendations that help organizations understand and engage high-income audiences worldwide.
Beginning her career in market research as an intern, Ashley quickly advanced through roles at Behaviorally and Ipsos, demonstrating skill in audience segmentation, project management, and client-facing reporting. She has contributed to high-profile projects, including U.S. and global studies on consumer behavior, civic engagement, and media consumption trends. Passionate about professional growth, Ashley participates in mentorship programs and women’s leadership initiatives to both learn from and give back to the analytics community.
Outside of work, Ashley balances her career with personal pursuits, including reading, fitness, and caring for her two cats. She is committed to maintaining a healthy work–life balance while pursuing long-term goals with her husband. Known for her curiosity, adaptability, and collaborative spirit, Ashley approaches both professional and personal challenges with enthusiasm and thoughtful precision.
• Ipsos North America
What do you attribute your success to?
I attribute my success to staying curious, asking thoughtful questions, and stepping up for challenging opportunities. By being open to experiences that initially felt unfamiliar, I was able to pivot from an internship into a fulfilling career in market research.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay curious, volunteer for things that scare you, ask as many questions as possible, and write things down. This guidance encouraged me to take on unfamiliar roles and learn through hands-on experience.
What advice would you give to young women entering your industry?
I would advise young women entering my industry to stay curious, ask plenty of questions, and be willing to take on unfamiliar tasks. What feels unfamiliar today becomes familiar through exposure, practice, and persistence.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges in my field right now include optimizing operations across the project lifecycle to ensure smooth timelines and handoffs, as well as making strategic decisions about when to leverage AI versus human expertise and how to effectively capture and transfer tacit knowledge. At the same time, there are exciting opportunities: working on global studies broadens the scope and richness of the data, providing deeper insights, even though it adds layers of complexity.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are maintaining a healthy work–life balance, especially while working fully remotely, and prioritizing self-care to prevent burnout and stay focused on detailed, analytical work.
Locations
Ipsos North America
Middletown, CT 06457