Her Story
About Ashley
Ashley Joseph is a group fitness instructor who has been teaching Zumba since 2014 and Pound since 2018. Her professional background also encompasses graphic design and digital media. She attended Whittier for graphic design after a vocational high school program in graphic and visual communications, followed by the Connecticut School of Broadcasting. She completed an internship at Channel 7 News in Boston and worked at WB56 and Nessun on sports graphics and on-air elements. She later ran design for a startup digital signage business serving local venues. Additionally, she served as a paraprofessional at an Adult Dayhab Center supporting adults with disabilities and was a Beachbody coach for five years, during which a team member won the Each Body Challenge. She has participated in Zumba events for breast cancer awareness and values creative flexibility, noting her ADHD, as well as connecting with others through her work.
Her Interview
Ten minutes with Ashley
01What do you attribute your success to?
I've just always felt like there's some bigger calling that I've been striving for, not necessarily knowing exactly what it is. It's just internally, I've always felt like there's something bigger that I could do or be a part of. I was also a Beachbody coach for about 5 years and one of the women on my team won the Each Body Challenge.
02What advice would you give to young women entering your industry?
Figure out what you love to do and then backtrack as to how you can make a living from there. Because things that you don't love do not last in the long run. And be experimental. Try things because you never know what's gonna be a fit.
03What are the biggest challenges or opportunities in your field right now?
With the graphics, because I've been out of the loop for my children, there's been a lot of changes especially with AI coming in and a lot of updates within the software. It's been difficult to get my foot back in the door anywhere, especially because I need it to be remote with flexible hours.
04What values are most important to you in your work and personal life?
Creative flexibility is definitely a big one. I am ADHD and my creativity needs the boundaries are tough so I need the flexible thinking and creative freedom to pick and choose as I need to. I get a lot of that with my fitness classes because I get to choose songs and what we're doing for the day. Connecting with others is a big piece too.
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