Ashley Moffitt

Ashley Moffitt is an accomplished integrated marketing leader serving as Senior Manager, Integrated Marketing at Articulate, a B2B SaaS platform focused on creating engaging training content. With nearly four years on Articulate’s integrated marketing team, she has advanced from Marketing Manager to Senior Manager while leading multi-channel campaigns, product launches, cross-functional initiatives, and international events, including the Articuland experience in locations such as Orlando and London. She specializes in demand generation, pipeline strategy, go-to-market planning, campaign development, and creating integrated marketing programs that connect business objectives with meaningful customer experiences.

Prior to joining Articulate, Ashley spent five years at a digital marketing agency, progressing from Project Manager to Director of Project Management, where she oversaw a team of approximately 20 professionals. This experience gave her broad exposure to clients and projects across industries including apparel, healthcare, and technology while strengthening her expertise in project leadership, digital marketing, client relationships, SEO, and cross-functional collaboration. Ashley earned her degree from Rutgers Business School in New Brunswick, where she double-majored in Marketing and Psychology after initially entering college undecided. Inspired in part by her mother’s background in marketing and sales, she discovered a passion for understanding both consumer behavior and effective marketing strategy. She has continued to invest in professional development through credentials including a mentor certification from Seton Hall University, the High-Potential Women Leaders Program at Stanford University Graduate School of Business, and training to serve as a board advisory member.

Ashley attributes much of her success to the resilience and example of her mother, an immigrant from France who taught her to approach challenges as opportunities for growth and to maintain a strong growth mindset. She places a high value on transparency, open communication, continuous learning, and meaningful collaboration in both her professional and personal life. As a member of MKTG Women, she is committed to supporting and empowering women in the marketing profession and encourages young women entering the field to remain open to feedback, embrace challenges, and continually develop their skills. Looking ahead, Ashley views the responsible integration of artificial intelligence—with transparency and authenticity—as one of the most important challenges and opportunities facing B2B SaaS marketing.