Ashley Mulero, Vice President/Branch Manager III on Influential Women

Influential Woman · Banking

Ashley Mulero

Vice President/Branch Manager III, Carter Bank

Danville, VA

14Years experience
3Awards received

Certifications · Degrees · Memberships

Degree High School Degree Degree Some College (Nursing and Business Degree Not completed) Cert Emerging Leaders Program Cert Manager Certification Program Cert Leadership Southside Member Women's groups through the Chamber

Her Story

About Ashley

I am a branch manager at Carter Bank. I oversee my teams work to ensure they are going by the company values and standards. I started in banking in 2012 and learned very quickly that retail is definitely my sweet spot. A big part of my day-to-day is not only helping customers meet their financial goals, but also getting my team and other teams involved in the community through outreach and events. I set up and oversee financial literacy programs in our local schools, working with our CRA to get materials quickly so we can have those classes. We also do adult financial literacy, which is a big part of my why because it's so important. I have completed several leadership programs including Emerging Leaders through the bank, a manager certification program, and I just graduated from Leadership Southside through our local chamber. I have won several community awards over the years, including Citizen of the Month from a local radio station, Young Professionals Award, and Best Bank Branch Manager from a local paper this year. RecentlyI was sought out to be on a panel for a local women-empowered group to tell my leadership story. I never in a million years thought I would be approached and asked to do that, and even though I don't do public speaking and was terrified, I did it and had a great time. Just being thought of was really emotionally fulfilling and is probably one of my most notable professional accomplishments.

Her Interview

Ten minutes with Ashley

01What do you attribute your success to?

I think finding that great support system has been the biggest turnaround for me. When I moved to Danville, I didnt know anyone but my husband, I wanted to fit in and feel included, so I ended up creating relationships with the wrong people. I realized my career was getting pushed back, and then as time went on and I matured and saw the bigger picture, I realized those people weren't actually cheering me, they were using me as a stepping stone to their successes. So I think the biggest turnaround for me was finding the right support system, finding the people who are truly in my corner, where it's not just about them or just about me, it's about us, because nobody's journey is the same. I think it's just been finding that group of people who truly, genuinely care about one another.

02What’s the best career advice you’ve ever received?

The best career advice that I received is learning how to use my voice, but also learning when having a voice is not necessary. I was told not everything deserves a response, and that took a while for me. As a female in a male-dominated profession when I started my banking career, and I didn't have my college degree, I felt like everything needed a rebuttal or a response, so I always came off as pushy, bitchy, know-it-all. So somebody said not everything always deserves a response. Some things are louder without the response, and I think that's always stuck with me.

03What advice would you give to young women entering your industry?

I would say don't be afraid of failure and don't be afraid of the setback. As many times as I was told I'm not ready or no in my career, I did not let that stop me. Just keep on going and, you know, if your plan has to take a shift in order to get to that ultimate goal that you're hoping to accomplish, keep on track even when you have to go off the rails at times. Keep doing what it takes. And don't let the no stop you, let it drive you.

04What are the biggest challenges or opportunities in your field right now?

The challenges are retail in general. There are so many financial institutions, whether it be investment companies, another bank, credit unions, online banks, so we all are looking for that customer and those new deposits. It's a challenge because people don't come into banks like they used to anymore. And so that piece of it is the challenge, where we're trying to be a community bank and have those relationships, know every customer by name. That's also the opportunity - we know our customers. The opportunities in the industry are that people still need people. The computers can't take it all from us. Things like Cash App, Zelle, all of those up-and-coming, very popular apps, they come with a lot of fraud, so that's where we come in play, that's the opportunity for us. But again, it's also the setback.

05What values are most important to you in your work and personal life?

Definitely, when I go through the values category, family is always first. Then work-life balance, Community and consistency.

Join Influential Women and start making an impact. Register now.