Ashley Ogden

I started in the service industry and never thought I'd work corporate until my own terrible home-buying experience changed everything. In 2015, I purchased my first house using Zillow as a foster child at a young age, and the agent, inspector, and lender all lied to me, costing me hundreds of thousands of dollars. I essentially bought a lemon. After I moved in, the heater broke in the dead of winter, the pipes froze, the house flooded, and the electricity stopped working. I was walking into 24 Hour Fitness to use their water when Zillow's recruiting team called me again after two years of trying to recruit me. They shared that 53% of the time when a customer goes onto Zillow, nothing happens, and as the very angry customer, that finally hooked me. At Zillow, I helped start several different organizations from the ground up, specializing in removing ambiguity and creating processes and frameworks so people can execute very fast and make data-driven decisions instead of thoughts and feelings that could cost millions of dollars. I took average national conversion rates from 3% to over 20% by teaching agents how to focus on the human element and not overthink their processes. I also helped brokerages understand how to be leaders through change management, planning, and accountability, showing them they could still hold 1099 employees accountable. One of my proudest moments was when Zillow wanted me to fire a handful of partners. When broker owner Amy Fletcher in Colorado started cursing me out, I used my high EQ and tactical empathy to realize something was wrong. I discovered our internal reporting was flawed because we weren't extracting archived leads properly in our data subsets, which was causing us to promote or fire the wrong partners. I got an exception from Zillow, asked for 30 days and a couple million dollars to hold these partners, and proved I could coach them up. None of them got fired, I saved the company millions of dollars, and Amy is now the number one broker in Colorado at RE-MAX, speaking at their R4 event on accountability. Most recently at RentSpree, I did strategic partnerships with our largest brands and prop tech companies and secured our Zillow syndication because I'm still very close with the company. In May 2024, I left corporate to co-found Mentorical with Suzanne Sini, who used to work at Zillow and now runs Innovate Realty brokerage. We're building a growth platform for real estate entrepreneurs with nine different events on topics like AI optimization, lead generation from social media, and client nurturing. We're keeping sessions at only $99 each with toolkits, and offering a mentor program for $79 a month that gives agents 7 days a week access to support when they're in the middle of a deal and don't know what to do. I'm passionate about giving everyone equal access to growth strategies because for years, corporations controlled what I was allowed to share and who I could share it with. I want to even out the playing field so it's not just the premium partners who get the best strategies.