Ashley Powell

Owner | Founder
Connections Career Planning & Services
Grand Rapids, MI 49548

Ashley Powell (She/Her) brings a personal, values-driven perspective to her work as a Career Strategist, Workforce Development Leader, and Speaker. A wife, mother of two, and proud Detroit native, she draws on her lived experience balancing career growth, entrepreneurship, and family life to inform her approach to leadership and career development. Grounded in both professional expertise and real-world insight, Ashley is deeply committed to helping individuals navigate career transitions with clarity and intention. She believes sustainable careers are built when people have access to guidance, confidence, and systems designed to support the realities of their lives—not just their resumes. Outside of her professional workforce leadership, Ashley founded Connections Career Planning & Services to provide individualized career strategy and support. She is also developing the DEFined App, a career platform shaped by user insights and evolving workforce needs. While her business ventures are distinct from her career, they are aligned by a shared mission to empower individuals to define success on their own terms. At the core of Ashley’s work is a dedication to equity, empowerment, and sustainability. She is intentional about building pathways that support not only professional advancement, but whole, balanced lives.

• University of Phoenix

• Delta Sigma Theta Sorority, Inc.

• Meaning in Colors

Q

What do you attribute your success to?

I attribute my success to resilience, self-awareness, and a deep commitment to continuous growth. Remaining connected to earlier versions of myself has been a powerful source of motivation—it reminds me of the progress I’ve made and the responsibility I carry to keep moving forward with intention. Reflection has been essential in shaping how I lead, make decisions, and stay aligned with my values. My journey has required discipline, adaptability, and a strong belief in my ability to evolve. I have learned to trust my voice, remain open to learning, and view challenges as opportunities to grow rather than obstacles. This mindset has allowed me to navigate complexity with clarity and to build confidence through action, not perfection. Ultimately, my success is grounded in purpose. A commitment to impact, service, and meaningful progress fuels my work and keeps me focused on becoming the best version of myself—both professionally and personally—while creating pathways that support growth for others along the way.

Q

What’s the best career advice you’ve ever received?

The best career advice I’ve ever received was to not be afraid of coloring outside the lines. It challenged me to think beyond traditional career paths and to recognize that growth does not always come from following a prescribed formula. That guidance encouraged me to trust my instincts, question assumptions, and remain open to opportunities that didn’t fit neatly into conventional expectations. Embracing this mindset has allowed me to take thoughtful risks, pursue work that aligns with my values, and build a career that reflects both intention and impact. It has shaped how I lead, how I approach change, and how I encourage others to see possibility beyond limitation. Ultimately, coloring outside the lines gave me permission to define success on my own terms—and to create pathways where others can do the same.

Q

What advice would you give to young women entering your industry?

My advice to young women entering this industry is to remain persistent and confident, even when faced with barriers. Challenges are inevitable, but they are not stop signs—they are opportunities to build resilience, sharpen your skills, and strengthen your voice. Progress often requires patience and perseverance, especially in systems that were not originally designed with you in mind.

Equally important, seek out mentors, build community, and advocate for yourself early and often. Trust your perspective and the value you bring, and don’t be afraid to take up space or ask questions. When you stay committed to your growth and grounded in your purpose, you create momentum that opens doors and expands what’s possible—not just for yourself, but for those who follow.

Q

What are the biggest challenges or opportunities in your field right now?

One of the greatest opportunities in my field right now is the ability to lead with authenticity and speak openly about lived experiences. As career development and workforce systems continue to evolve, there is growing space for honest conversations about challenges, transitions, and non-linear career paths. These conversations foster deeper alignment, trust, and collaboration—creating momentum that leads to more effective solutions and stronger communities. At the same time, one of the ongoing challenges is the sense of isolation that can exist, particularly for leaders and changemakers navigating complex systems. Even amid success, the work can feel solitary, with limited spaces for shared reflection, support, and collective problem-solving. Addressing this challenge presents an opportunity in itself: to intentionally build networks, communities of practice, and ecosystems that prioritize connection alongside impact. When collaboration becomes as central as innovation, the field is better positioned to create sustainable, people-centered change.

Q

What values are most important to you in your work and personal life?

Integrity and authenticity are the foundation of my leadership, career strategy, and personal life. I believe trust is essential in workforce and career development, and that trust is built through honesty, transparency, and alignment between words and actions. Whether I am designing workforce initiatives, partnering with stakeholders, or supporting individuals in their career journeys, I lead with the intention of doing what is right, not just what is easy. Authenticity allows me to approach leadership in a way that is both human-centered and effective. In workforce systems and career strategy, people are not just data points or job placements—they are individuals with lived experiences, goals, and responsibilities. Leading authentically means creating spaces where people feel seen, respected, and empowered to make informed decisions about their careers. I also value accountability and equity. In my work, that means advocating for career pathways and workforce systems that are accessible, sustainable, and designed to support long-term growth. These values guide how I lead, how I serve, and how I measure success—ensuring that both my professional and personal efforts contribute to meaningful, people-centered impact.

Locations

Connections Career Planning & Services

Grand Rapids, MI 49548

Call