Her Story
About Ashley
Ashley Brown Waldon is a licensed aesthetician, beauty entrepreneur, and wellness advocate. She is the owner of Studio 407 llc, where she founded Studio 407 Beauty Bar and Beauty Academy in 2017. In this role, she leads both the service and education components of the business, offering professional skincare services while also training and mentoring aspiring beauty professionals. Her work is grounded in excellence, client care, and creating an intentional space where beauty, confidence, and personal development intersect.
Ashley’s professional journey is closely connected to her personal experience and long-standing commitment to mental health and wellness. With over 15 years of lived experience in mental health awareness and personal growth, she has transformed her journey into a purposeful mission centered on healing, empowerment, and education. Following her experience with postpartum depression, she became even more intentional about understanding the relationship between emotional well-being, self-image, and confidence. After completing her Licentiate degree in Aesthetician/Esthetician and Skin Care Specialization at Miami-Jacobs Career College, she expanded her approach to beauty by integrating wellness-focused practices that support both inner healing and outer expression.
Through Studio 407, Ashley is dedicated to making wellness and beauty education accessible to all women, particularly those in underserved communities. As a mother of nine and a survivor of significant life challenges, she emphasizes the importance of self-care without guilt and encourages women to prioritize their mental, emotional, and physical health. Her brand is rooted in education, empowerment, and representation, with a strong focus on Black women and individuals who have historically lacked access to inclusive beauty resources. Ashley’s mission is to remind women that their worth is not defined by external achievements or appearance, but by their well-being, healing, and the intentional care they give themselves.
Her Interview
Ten minutes with Ashley
01What do you attribute your success to?
First, I would like to thank God, because without God, it would never have been possible. My faith and my journey, He's always been there, no matter how big or how small. Even the things that were supposed to break me have built me up and gave me a type of resilience that I didn't know I would need later on in life. Everything I've been through has literally been a learning experience, and at the moment it might seem horrible and really bad, but I'm starting to look at things like what is the good in this, what can come out of this, what is the ministry behind it. Honestly, it's just me loving me. Of course, my kids definitely are my motivation, and my family, but me just learning how to love me and to learn how to set those boundaries, and me just doing the work. If I wouldn't have did the work and put my feet on the ground and just gave up, then I wouldn't be where I'm at. Understanding that I need to live in the moment, live in today. I'm not worried about what is happening tomorrow or yesterday. I am living for today, and that's all you can do.
02What advice would you give to young women entering your industry?
Give yourself grace. I think we live in a world where everything is just at the forefront and we get to see everything or how somebody else is doing everything. Be yourself. It's okay to take things from others that you learn, but just create what you need for you in your space. You are the best person that knows what your clients need. Don't worry about a certain type of audience if that's not the type of audience or the type of clientele that you are gearing towards. Just focus on what you need. You will find what you need. When I started makeup, my goal was to educate Black women. I felt like growing up, I looked at my mom who did pageants, and I always would see how they would have problems with our skin tones and textures. For me, when I got into it, it wasn't just about the makeup, it was about the healing experience and educating my clients, especially women that live in poverty who feel like they don't have access to the same resources that other women in higher classes have. I had to tailor my brand to really what was in my heart, and it was for the everyday woman, the everyday mom, the everyday young lady that's going to school and college. My goal was to make wellness accessible for everybody in my community. So just find your community, and you'll be fine.
03What values are most important to you in your work and personal life?
The most important values to me are self-care, boundaries, and not feeling guilty about taking care of myself. I've learned over the years that if I can't take care of myself, I'm no good for nobody. I can't show up for my children, I can't show up for my community, I can't show up for myself, most importantly. I don't feel guilty about doing the things I need, whether it's going to therapy, whether it's working out, whether it's writing a song, or just sitting and doing nothing. I'm learning how to be still, and it's okay to be still and slow down and do nothing. We live in a society where everybody thinks that we gotta go, go, go, and we've been told that our worth is connected to our accolades, which is not true. For me, it's about reprogramming myself, unlearning those things, and becoming a healthier and better me. I also value boundaries deeply. Don't compromise your boundaries for nobody. I see my children modeling that so much, and they're so confident in themselves and boundary-oriented. They don't let nobody define who they are or tell them what they're gonna be, and they don't stand for disrespect. At the end of the day, they're human too, and we all deserve to be treated like humans with rights and emotions.
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