Ashley Rose Williams- Longoria
Ashley Williams-Longoria is a dedicated Board Certified Behavior Analyst (BCBA) with over a decade of experience in autism services and applied behavior analysis (ABA). Since entering the field in 2015, Ashley has worked with individuals aged 2 to 64, supporting clients with developmental disabilities and social-emotional disorders. Her approach emphasizes not just developmental milestones and compliance, but also meaningful social connections, emotional well-being, and a healthy lifestyle. Ashley brings this philosophy into her clinical work as well as her leadership, guiding and mentoring technicians and staff with perseverance, grit, and integrity. Over the years, Ashley has held multiple leadership roles, including BCBA, Clinical Area Director at Crimson Heights and currently as Clinical Lead & BCBA at Creative Behavioral Connections. Her work has consistently focused on improving outcomes for clients while fostering professional growth and collaboration among her teams. She has also expressed a strong commitment to the academic side of behavior analysis, seeking opportunities to teach and instruct vocational and collegiate-level courses. Ashley holds a Master’s degree in Education from Arizona State University and a Bachelor’s of Science in Anthropology from the University of California, Riverside. She is licensed as a behavior analyst in Utah and is committed to extending the practical reach of ABA through both clinical excellence and educational mentorship, shaping the next generation of behavior analysts and making meaningful impacts in the lives of her clients and colleagues.
• Licensed Behavior Analyst
• Board Certified Behavior Analyst
• Arizona State University- Master's
• UC Riverside - Bachelor's
What do you attribute your success to?
My success is largely attributed to the positive mentors and influential individuals I've accounted over the course of my career. Growing up playing team sports, I learned early that my success depends on the success of all others around me.
What’s the best career advice you’ve ever received?
Early on in my career, I worked for a company that excluded me from a training after I had submitted my notice of resignation. One of my supervisors expressed to me that everyone on a team is on the team until they're not, regardless of their plan to take another step in their career. This taught me to give and expect respect and resources in the workplace, without fail.
What advice would you give to young women entering your industry?
Your pay matters, ask for and hold firm on what you're worth. Your experience, tenacity, and expertise matter and have value. Negotiation can be intimidating at first, but the resentment of being underpaid is far worse.
What are the biggest challenges or opportunities in your field right now?
What values are most important to you in your work and personal life?
The values most important to me are creating supportive, empowering spaces for others, embracing adventure and personal growth, and maintaining balance through health, nature, and meaningful connections.
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