Her Story
About Ashley
I've been in some form of media and ministry life since high school, and started working professionally in it 20 years ago. I'm pretty focused on ministry and media and storytelling. Every day is different for me - it alternates between time in the classroom working with students, to working with students online, to grading, to writing, to editing, to working on story development, to marketing work for projects, and giving students feedback, to being on set, or doing the prep work for being on set with creating storyboards and overheads, and casting actors, and conducting rehearsals and production meetings with professionals, students, actors, and all those who will be working on projects. We have a very hands-on program. I was a story producer or director on over half of the series for Phantom Works on Velocity and Motor Trend, which is the work that's most well-known. My first feature-length documentary, The Preacher to the Popes, won about 11 awards. I'm right now working on a feature documentary about the legal ramifications for survivors of human trafficking, and when that releases, that will probably be my top film. I help students get on set and meet professionals - I had a professional on the film we just did who I basically gave the crew contact list to from students, and she's calling them to hire them over the summer on various projects. This is how you get connected and move forward.
Her Interview
Ten minutes with Ashley
01What do you attribute your success to?
I attribute my success to the grace of God and good parents, and an ability to pursue interests and be pushed to excel young. I was able to explore what interested me early on and had parents who encouraged me to push myself to do my best from a young age.
02What advice would you give to young women entering your industry?
Don't hold yourself back. No one is holding you back. There's somewhat of a perception, because of the way numbers were skewed, toward male dominance in the industry, but furthermore, what is going on is today, in my experience, women don't say yes to going out after work, and then they don't form the friendships that result in the opportunities because they just go to work and leave. But the staying out after wrap is also important, and the speaking up and asking questions - sometimes people are afraid to not know the answer, to ask the question and look stupid. Ask the question, because that's how you learn, and be bold, and state your ideas. Don't wait to be 100% confident, because no one is.
03What are the biggest challenges or opportunities in your field right now?
There's an impression of a challenge with AI, but I personally don't feel it. Good storytelling is still good storytelling, and AI tools are phenomenal to help with that, and they don't replace human beings. Within higher education, there are two things. One is AI being used to replace work, but I pretty much combat that with not having assignments that AI could do - I don't have regurgitate the textbook assignments. I see it as important in general life to learn more how to use the tools that exist rather than try to pretend they don't. The fact that we had a bad wig and were able to fix that in post in a way that would have cost us our entire budget before - this isn't a bad thing, this is a good thing that enables more creativity. The other challenge is workforce readiness within higher education, making sure that students are not squandering student loans to get degrees that they can't possibly use to advance their careers. We've structured a curriculum that really helps people find out in the freshman year if this is what they want to do, so that they can succeed in it, or change majors before it's too late.
04What values are most important to you in your work and personal life?
The existence of absolute truth is most important to me. You can get very manipulative with our values when we say it doesn't matter, and there's a difference between I don't have it figured out, and there isn't a truth. Within that, there are absolute truths to things like honesty and integrity and good work ethic. Something that's very important to me is the honesty of when you can't finish something, owning up to it and saying I can't finish, because it happens. What's not okay is to let the ball drop without communicating. The ball does drop, and people do get overwhelmed, or get sick, or just can't do things, but you have to communicate it. I value the most of every minute. I don't understand wasting time. We don't have enough for it to be wasted. There's a difference between rest and squandering time.
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