Ashley Rose Caldwell
Ashley Caldwell (She/Her) is a Long-Term Care Insurance and VA Advocate at Amada Senior Care Modesto, where she leads business development, marketing, and client placements for in-home care. She also works extensively in care coordination and claims advocacy, helping families navigate long-term care insurance and VA benefits. Serving the Stanislaus and San Joaquin counties, Ashley is dedicated to ensuring seniors can age safely and with dignity, while providing families with compassionate guidance and practical support during vulnerable times.
Ashley centers empathy and clear communication in all aspects of her work, embracing the philosophy that failure is simply a step toward progress. Her approach emphasizes dignity, compassion, and practical assistance for families, creating meaningful experiences for seniors and their loved ones. Mentored and guided by Heidi and Jamie, leadership at Amada Senior Care, Ashley successfully transitioned into home-care business development and continues to draw on their support and expertise in her leadership and advocacy work.
Ashley began her career as a special education behavioral analyst for a school district, managing IEPs, 504 plans, evaluations, trainings, and district meetings. Seeking a broader impact, she transitioned into senior care, starting in caregiving and moving into roles focused on home-care business development, care coordination, and claims advocacy. Her journey reflects a commitment to advocacy, integrity, and respect, combining her educational background with her passion for supporting seniors and families in the community.
• La Sierra University - BS Psych
• Modesto Junior College - AA, Early Childhood Education and Teaching
• Arizona State University - MS Cognitive Psychology and Psycholinguistics
What do you attribute your success to?
I attribute my success to the value of being a caregiver—being able to walk into someone’s home and provide respect, dignity, and compassionate support makes all the difference.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to keep going, no matter the challenges, and always remember your ‘why’ the purpose that drives you.
What advice would you give to young women entering your industry?
Failure does not mean you failed completely; it means you are one step closer to understanding the path that's good for you.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are empathy and caring. I strive to understand others’ perspectives, offer support when needed, and create positive, compassionate connections in every interaction.