Ashlyn Meraz, Founder & CEO on Influential Women

Influential Woman · Business launch strategy and AI Automation

Ashlyn Meraz

Founder & CEO, Atelva

Atlanta, GA

Certifications · Degrees · Memberships

Degree Degree in Sociology Cert Certified Life Coach Member Georgia AI Alliance

Her Story

About Ashlyn

I've been in my current field for about 6 months, which represents a new pivot in my career. Before this, I worked for Pepsi in Supply Chain where I did process improvement, analytics, and warehouse information systems. I left corporate to go into entrepreneurship and am starting my own business strategy launch and AI automation company. A typical day for me is making myself wake up, doing the research, and building the systems that I'm building for my clients. I work hard to understand the industry that I'm in, so there's a lot of research and getting information so that I can build the systems for my clients and learn more about how AI is going to scale service-based businesses within the next couple of years. My main area of expertise is process improvement and building workflows for service-based business owners. I specialize more in the onboarding process, the lead follow-ups, and appointment management when it comes to implementing AI systems in day-to-day workflows. One of the biggest challenges for me is not being able to get it right the first time. This is an entirely new industry for me when I speak from the AI standpoint, so learning the systems and learning what's new out there, because AI changes every day, there's always something new. Many of the challenges are still learning while things are evolving at the same time. My educational background is totally different - I graduated with a degree in sociology. Being able to know how people operate and what people are in need of has helped me. My background working with a Fortune 500 company taught me skills in operations, data analytics, how to improve a business, how to build, manage, and lead teams. One of my greatest skills I've built is being able to give language to the things people have in their mind or desire to have but don't know what to speak on. I also have the ability to persevere and have resilience, which I call a skill because even in corporate, even when something didn't turn out right or a deadline was missed, I was able to not just stay there. I was able to get back up and keep pushing, keep being motivated. From a skills standpoint, being able to analyze data, analyze situations, and then figure out the solution is what I bring to my work.

Her Interview

Ten minutes with Ashlyn

01What do you attribute your success to?

I attribute my success to the mentors I've had throughout my career. My first manager at Pepsi showed me not to give up, and that even if I don't have the skills or the qualification, it doesn't mean that I can't gain it along the way. She taught me how to not count myself out, to still show up, and even if you are in a room full of people who are the smartest of them all, learn. Don't try to prove yourself in the midst of that. That helped me throughout my whole career at Pepsi. My current mentor is teaching me that it's okay to pivot, and even in your pivot, give yourself grace to learn and to become the person that you're becoming in the new season, in the new career, in the new field. It's a trusted process. I also believe my ability to persevere and have resilience has been key. Even when something didn't turn out right or a deadline was missed, I was able to not just stay there. I was able to get back up and keep pushing, keep being motivated.

02What’s the best career advice you’ve ever received?

The best career advice I've ever received came from my first manager at Pepsi. She taught me not to give up, and that even if I don't have the skills or the qualification, it doesn't mean that I can't gain it along the way. She taught me how to not count myself out, to still show up, and even if you are in a room full of people who are the smartest of them all, learn. Don't try to prove yourself in the midst of that. My current mentor has also given me powerful advice - that it's okay to pivot, and even in your pivot, give yourself grace to learn and to become the person that you're becoming in the new season, in the new career, in the new field. Trust the process.

03What advice would you give to young women entering your industry?

I would advise young women to go in with confidence. Confidence doesn't happen overnight. Confidence happens when you give yourself the chance to go into the room where you don't feel qualified, and it's asking the questions to people, even when you feel like you might be rejected. Each time you do that, you build a level of confidence, and then you'll realize that you are on the right path. The process is a process because it's baby steps. You don't always get the full picture, right? The full picture comes - I always tell my clients, because I'm a life coach too - I always tell them it's like a puzzle piece. Puzzle pieces don't come put together, right? You have to take one piece at a time and fit it into the right part. That's literally how I look at processes when we talk about careers, or even just life in general. Trusting the small piece will fit in the right place, and then eventually you'll get the bigger picture.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenges in my field right now are not being able to get it right the first time. This is an entirely new industry for me when I speak from the AI standpoint. So learning the systems, learning what's new out there, because AI changes every day, there's always something new. Many of the challenges are still learning while things are evolving at the same time. It's a constant process of research and getting information so that I can build the systems for my clients and learn more about how AI is going to scale service-based businesses within the next couple of years.

Join Influential Women and start making an impact. Register now.