Asiya Freeman
Asiya Freeman is a multidisciplinary graphic designer and brand strategist based in Silver Spring, Maryland, specializing in UI/UX, social media, and campaign design. With over five years of experience, she merges branding, digital design, and marketing strategy to create visuals that not only look compelling but also drive measurable engagement and growth. Currently, she serves as Communications and Business Development Specialist at Medicalincs, where she manages the organization’s digital presence, including web design, social media content for both Medicalincs and its sister nonprofit Healthlincs, newsletters, and digital campaigns for conferences and leadership events.
Throughout her career, Asiya has collaborated with a diverse array of organizations, from nonprofits and healthcare providers to emerging brands. Her work has consistently delivered results, including doubling engagement rates and increasing reach by over 200% for her clients. She excels in crafting cohesive brand identities, designing intuitive digital interfaces, developing impactful social media campaigns, and creating storytelling-driven content systems that resonate with audiences. Asiya is particularly passionate about culturally relevant, community-centered design that informs, connects, and drives real-world impact.
A lifelong learner and self-starter, Asiya began exploring professional design tools at a young age and honed her skills through college at George Mason University, where she earned a BFA in Arts and Visual Technology with a concentration in Graphic Design. Beyond her professional work, she actively volunteers with organizations focused on arts and culture, community improvement, social justice, and mental health. Looking ahead, Asiya aims to launch her own creative agency, providing end-to-end services—including web and mobile design, photography, and branding—to support small businesses and create meaningful, lasting connections through design.
• George Mason University - BFA
• Zeta Phi Beta Sorority Incorporated
What do you attribute your success to?
I attribute my success to a combination of self-directed learning, hands-on experience, and formal education. I taught myself tools like Photoshop and Illustrator, gained practical skills through internships and freelance projects, and benefited greatly from mentors and job opportunities that allowed me to apply what I was learning. Completing my BFA in Arts and Visual Technology with a concentration in graphic design further solidified my expertise and prepared me for a professional career in the field.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to know your niche before you graduate and seek out practical experience while still in school. Advocate for yourself confidently, and don’t be discouraged if others underestimate your knowledge or skills—your expertise and persistence will speak for themselves.
What are the biggest challenges or opportunities in your field right now?
The field of graphic design is becoming increasingly competitive, especially with the widespread adoption of accessible design tools like Canva and Adobe Express, as well as the growing influence of AI. At the same time, there are significant opportunities for designers who clearly define their niche and invest in upskilling—particularly in areas like UX/UI design—where specialized expertise is highly valued.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life include continual learning, cultivating an entrepreneurial mindset, supporting small businesses, embracing creativity, mentoring others, and advocating for myself.
Locations
Medicalincs
Silver Spring, MD 20904