Asmita Basnet, Digital Ad Operation Analyst on Influential Women

Influential Woman · Professional Sports Organization

Asmita Basnet

Digital Ad Operation Analyst, Major League Fishing

OK

Certifications · Degrees · Memberships

Degree Master's in Business Analytics Degree Texas A&M University Commerce Degree 2023

Her Story

About Asmita

I started working in professional sports organization in 2023, and I've been in this field for about 2 years and 8 months now. My work focuses on digital advertising and livestream data analytics. When you visit a website and see banner ads or commercial ads, that's the kind of work I handle - I create detailed reports for sponsors who want their ads displayed on our website, tracking all the impressions we collect. I'm also responsible for analyzing our livestream events. We have about seven important fishing games every year that are livestreamed on our own platform and on Rumble. After each livestream, I'm the one who compiles all the data - how many people were watching, total views, interaction metrics, demographics, everything related to the livestream. I'm the data person, so if anyone wants to understand why we had fewer viewers last year or more viewers this year, or why there was an increase on our platform, they come to me. Currently I work as an analyst, but I love the company I'm working with and I'm hoping to become a director in my own field of digital advertisement within the next five years.

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