Her Story
About Autumn J.
Autumn J. Seldon is a strategic visionary, C-suite executive, entrepreneur, and founder of MET Agency Sports LLC, where she leads agency operations and financial performance with precision, discipline, and an unwavering commitment to excellence. Known for combining executive leadership with agile execution, she transforms bold vision into measurable business impact.
As a disruptive force in the sports industry and the evolving NIL landscape, Autumn has established herself as a trusted authority for athletes, content creators, and their communities. Through MET Agency Sports, she delivers strategic guidance, brand partnerships, and career development solutions that position clients for long term success both on and off the field.
She specializes in building legacy driven career development strategies that extend far beyond athletic competition. From brand elevation to long term positioning, Autumn helps athletes and creators maximize their influence while creating sustainable opportunities that continue well beyond their time in the spotlight.
Beyond sports and marketing, Autumn is passionate about helping families and business owners protect, grow, and transfer generational wealth. Through financial strategies including living benefits, Indexed Universal Life (IUL), and buy sell agreements, she helps clients create lasting financial security, preserve their legacy, and build long term wealth.
Operating at the intersection of sports, marketing, and financial strategy, Autumn combines influence, innovation, and execution to create meaningful opportunities for those she serves. She believes her work is about more than business. It is about building legacies that create lasting impact for generations to come.
Her Interview
Ten minutes with Autumn J.
01What do you attribute your success to?
I attribute my success to the strong foundation my parents gave me. My father taught me to never give up or allow setbacks to defeat me, while my mother instilled in me the importance of thinking critically, finding solutions, and believing that I am capable of overcoming any challenge. Their lessons have shaped my resilience, determination, and approach to both my personal and professional journey.
02What’s the best career advice you’ve ever received?
Know what you really want and go for it.
03What advice would you give to young women entering your industry?
Find creative niches, think outside the box, be authentic, and be patient in the male-dominated sports landscape.
04What are the biggest challenges or opportunities in your field right now?
Funding limitations.
05What values are most important to you in your work and personal life?
Trust, walking with integrity and joy for helping others achieve success.
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