Barb Schmitz

Barbara Schmitz serves as Senior Marketing Communications Manager at Dassault Systemes. In this role for the past 11 years, she oversees marketing campaigns for a portfolio of products, manages the company blog, and spearheads women initiatives as chairman of the Women in Technology board. She also participates in networking events with the Society of Women in Engineering and regional events. Schmitz holds a BA in journalism and previously spent over a decade in publishing, where she earned multiple editorial awards. She is leading her company's adoption of AI in marketing and attributes her professional success to diligence, perseverance, the ability to evolve, and reinvention. Honesty and community are core values she upholds in both her work and personal life, and she identifies incorporating AI and its associated changes as a key challenge in her field.