Barbara Casanova, Chief Executive Officer on Influential Women
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Influential Woman · Political Consulting, Nonprofit Advocacy

Barbara Casanova

Chief Executive Officer, Barbara Casanova Consulting

Miami, FL 33134

Certifications · Degrees · Memberships

Degree The Catholic University of America - BS, Pol. Sci. Cert Project Initiation: Starting a Successful Project Cert Foundations of Project Management Cert Campaign Leadership Cert Human Rights Education Training Cert Certificate on Captive Insurance Cert Create A Brand Strategy Cert Learning Access for Office 365 License License No. E9U7BYXJWZXS, PSXA9XSF9RK8, 64705979 Member Republican National Hispanic Assembly (National Secretary) Member Republican National Hispanic Assembly Florida Chapter (Chair) Member Miami-Dade County Hispanic Affairs Advisory Board Member Cuban American Sugar Mill Owners Association (Board Member) Member American Society of Association Executives (past member)

Her Story

About Barbara

Barbara Casanova is a veteran political strategist, nonprofit executive, and grassroots leader whose career has been shaped by a lifetime of involvement in public affairs and civic engagement. Raised in Washington, D.C., Barbara grew up in a family deeply rooted in conservative politics and Hispanic advocacy. Her parents served as presidential appointees during the Reagan-Bush era and were among the founders of the Republican National Hispanic Assembly, giving her a firsthand view of political leadership from an early age. Surrounded by campaigns, policy discussions, and community initiatives, she began volunteering and working alongside her family as a young girl. After studying political science at Catholic University, she continued that legacy, building a career that spans more than three decades in nonprofit leadership, trade associations, membership organizations, and political campaigns.

Throughout her professional journey, Barbara has demonstrated a remarkable ability to adapt, innovate, and lead in diverse environments. Her experience includes roles as a legislative aide, lobbyist, project manager, political consultant, and executive leader. Early in her career, she managed 40 state legislative races across Vermont, gaining valuable insight into the importance of understanding local communities and tailoring strategies to meet their unique needs. Whether building a website for the South Florida Builders Association, developing Hispanic outreach programs for national organizations, or spearheading large-scale advocacy initiatives, Barbara has consistently embraced new challenges with determination and creativity. Her work has been defined by a willingness to learn, solve problems, and deliver results, even when navigating unfamiliar territory.

Today, Barbara serves as Chief Executive Officer of Barbara Casanova Consulting and National Secretary of the Republican National Hispanic Assembly, where she focuses on Hispanic outreach, grassroots development, leadership training, and political strategy. She travels nationwide speaking to organizations, conducting candidate trainings, engaging in media interviews, and advising congressional and statewide candidates on effectively connecting with Hispanic voters. She is also launching Una Voz, a 501(c)(4) nonprofit organization dedicated to building a nationwide network of Hispanic volunteers committed to grassroots activism and civic engagement. Guided by the belief that meaningful impact matters more than personal recognition, Barbara has built a reputation as a trusted strategist, bridge builder, and mentor. Inspired by the strong female leaders who shaped her own path, she remains committed to empowering others, strengthening communities, and advancing civic participation across the country.

Her Interview

Ten minutes with Barbara

01What do you attribute your success to?

I attribute my success to my ability to pivot at times and be open and flexible to new opportunities within my career. When I've gone into an organization, even if I identified a need that I didn't initially know how to fulfill, I would always take on the challenge. Early on, when the South Florida Builders Association needed a website, I said I could do it and learned HTML, which became a skill I could apply throughout my career. The worst that can happen is you fail or need to ask for help. This willingness to learn and take on new challenges helped me grow and advance in my field without getting a master's or doctorate, because I applied myself and was always open to learning. I've also been fortunate to have very strong female mentors and employers early in my career who I could emulate and lean on for advice.

02What’s the best career advice you’ve ever received?

There's nothing to fear but fear itself. If you're too fearful of taking on new challenges and putting yourself out there, you'll never discover your best path. You might find that something isn't your area and need to pivot again, but if you don't take on the challenge, you're never going to discover where you should be. Failure can be scary, but there's also no reward if you don't take chances.

03What advice would you give to young women entering your industry?

First, find the right mentor, someone who is genuine and in this for the right reasons in our field, someone who is open to giving you advice and really being a sounding board. There are a lot of bad players in the political world, so you need someone you can trust who will lead you in the right direction. And never be afraid of taking on something new or a challenge. There's nothing to fear but fear itself. If you're too fearful of taking on new challenges and putting yourself out there, you'll never discover your best path. You might find that's not your area and pivot again, but if you don't take on the challenge, you're never going to discover your best path. Failure can be scary, but there's also no reward if you don't take chances.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in politics and nonprofit advocacy is building authentic community trust while navigating an increasingly divided political landscape. Barbara believes there are also tremendous opportunities in Hispanic outreach, grassroots organizing, leadership development, and empowering communities through education and civic engagement initiatives.

05What values are most important to you in your work and personal life?

I really value being very transparent and genuine in my work. In politics, a lot of it is helping to build connections and relationships and being relatable to people. I value the relationships that I make and having a really transparent, genuine connection to the people that I work for and the community. Unfortunately, there are a lot of people in my industry where those are not values, especially in South Florida where there's a lot of superficiality and competing for position. I prefer to keep my nose down and do the work that needs to be done. I have a sign on my desk that Reagan had on his that says there's no limit to what a man can do and what he can achieve if he doesn't care who gets the credit. I've found that I am that many times over, which is not great if you're not promoting yourself, but there's a mission that I have to fulfill, and sometimes you don't get a lot of recognition or awards, but you have to feel good that you know you're doing the good work. I also really like working with younger people in the field and making sure they receive the support and mentorship and recognition for what they're doing so that they can carry that forward. Elevating someone else sometimes is more valuable than worrying about who knows what you've done and getting recognition.

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