Barbara Morehouse

Barbara Morehouse is an Outstanding Dynamic Fashion Icon whose impressive career spans the luxury fashion, home furnishing, and personal care industries. With a talent for building brands, creating luxury products, and shaping exceptional customer experiences, she has established herself as a visionary leader in marketing and retail store development. Known for her strategic insight and creative drive, Barbara has consistently delivered programs and products that strengthen brand identity and captivate consumers worldwide.

Over the course of her career, Barbara has held senior leadership roles at renowned companies including Estée Lauder Companies, where she served as Executive Director of Global Marketing for Origins, developing innovative global promotions and more than 100 exclusive products annually. As Vice President of Marketing at Waterworks, she led the execution of distinctive retail environments and launched freestanding stores across multiple markets. Earlier positions with Portico Bed & Bath and Ralph Lauren Women’s Wear further shaped her expertise in fashion, retail strategy, and customer-focused brand building. Today, as Co-Founder of RBA Design LLC, Barbara continues to advise brands on luxury product creation and market positioning.

Beyond her professional achievements, Barbara is deeply committed to her personal passions. As a Breast Cancer survivor, she partnered with local charity to raise money for Breast Cancer research in her community. Barbara is also a lifelong horse enthusiast has volunteered for more than three decades with Pegasus Therapeutic Riding, supporting programs that enrich lives through the healing power of horses. Balancing creativity, leadership, and a genuine care for others, Barbara’s journey is as inspiring personally as it is professionally.