Baylei Furman

Baylei Furman is the Assistant Athletic Director of Strategic Communications at Hawaii Pacific University, where she leverages her expertise in media, marketing, and athletic administration to elevate the university’s athletic programs. With a strong foundation in strategic communications, event leadership, and social media management, she ensures that student-athletes, coaches, and programs receive the visibility and support necessary to thrive. Her innovative approach to digital engagement and public relations has strengthened the university’s athletic brand, while her operational oversight ensures smooth and compliant game-day experiences.

Baylei’s professional journey began on the East Coast, where she coached Division II volleyball and honed her skills in athlete development and program coordination. She later transitioned into marketing and communications, completing her MBA in a condensed timeline and discovering a passion for storytelling and brand building. This combination of coaching experience, marketing acumen, and data-driven decision-making has shaped her holistic approach to athletic administration, preparing her to lead impactful initiatives in collegiate sports.

Beyond her administrative role, Baylei is deeply committed to mentorship, athlete development, and advancing representation for women in athletics. She continues to coach at the high school level, pursue further academic growth, and champion initiatives that empower the next generation of leaders in sports. Her dedication to excellence, community-building, and strategic vision positions her as a rising leader in collegiate athletics, known for her ability to inspire, innovate, and create meaningful impact on and off the field.

• Western Governors University - MBA