Her Story
About Beatriz
Beatriz Alonso is a founder and strategic business leader based in Fort Lauderdale, Florida, with nearly a decade of experience in the dating and matchmaking industry. She built her career by progressing through client acquisition, operations, and executive leadership roles before establishing her own high-touch matchmaking firm, Club Matched. Her work sits at the intersection of strategic leadership, client relationship management, and human-centered service design within the modern dating landscape.
She is widely recognized for developing and scaling curated matchmaking services that combine traditional relationship values with modern technology and data-driven compatibility systems. Over the course of her career, she has managed large client portfolios, overseen business development initiatives, and helped design proprietary matchmaking processes aimed at improving long-term relationship outcomes. Her approach emphasizes discretion, personalization, and high-touch client experience, including curated introductions and lifestyle-based dating services.
In addition to her executive responsibilities, Beatriz is involved in coaching, consulting, and community-focused initiatives spanning areas such as education, mental health awareness, gender equity, and social impact. She is also engaged in expanding thought leadership in the relationship industry through content development and media participation, while continuing to grow Club Matched as a scalable, values-driven matchmaking platform focused on meaningful human connection.
Her Interview
Ten minutes with Beatriz
01What do you attribute your success to?
I attribute my success to being in the right place at the right time with the right people who saw something in me and didn't want to let it go to waste. I've been very blessed with wise and successful mentors throughout my career. My first mentor taught me the WIN acronym - What's Important Now - and that's what I live my life by. I didn't have that community or mentorship growing up through my family, but I don't know what these mentors saw in me. They saw something and it made me scale up so young. I almost feel like an old soul that has lived vicariously through everybody else and the 1,200 plus people that I've represented or had the pleasure of interviewing for membership. I don't believe in coincidence, I believe in destiny. What's meant for you is for you. I knew this was for me when I became number one in Fort Lauderdale and when it was the only thing in the world that challenged my brain. I remember my first two years I would work for free, taking matchmaking files from the office and coming back the next day telling the admin who should be matched. Making an impact and leaving a legacy behind, leaving the world a little better than how I found it, is truly important to me. I get most of my self-gratitude by helping others, and I've naturally always been an empath and the caregiver of the family.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is the WIN acronym - What's Important Now. My first mentor taught me that, and that's kind of what I live my life by. I was very blessed with a lot of very wise and successful mentors who helped me understand how to prioritize and focus on what truly matters in the moment.
03What advice would you give to young women entering your industry?
I would advise young women entering my industry to seek out strong mentors, remain persistent and proactive, and consistently show up for opportunities even when they feel challenging. I believe it is important to focus on delivering solutions rather than prioritizing comfort, as growth often happens outside of ease. Above all, I emphasize building integrity into every aspect of your work and business practice, as it becomes the foundation for long-term success and credibility.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field right now is that the divorce industry is a $1.2 billion industry, and the Pew Research Center stated there was only 10-15% success rates on online dating. This makes it really hard for quality people to meet, especially in this era where everything's gone techie and especially after COVID where people are more timid than prior to COVID. Dating culture has become very impersonal with the non-stop swiping that has dehumanized the whole dating aspect. People aren't really looking at the screen like that's another human with feelings, they're just thinking the grass is always greener. The opportunity I see is that people still want love, they want discretion, they want trust and real human curation even in a world obsessed with swiping. There's a real need for intentional relationships and alternatives to online dating for quality people who are busy retirees or timid about online dating or just too busy with life. That's the gap I saw and why I built Club Matched - to provide old-fashioned matchmaking values combined with new age technology.
05What values are most important to you in your work and personal life?
The values most important to me are integrity, making an impact, and leaving a legacy behind. I like to think that I live my life with integrity, which is why I wanted to create something completely different in matchmaking. Making an impact and leaving the world a little better than how I found it has always been utmost important to me. I believe in helping people and being a caregiver - my family laughs that I've always been the caregiver of the family. I can't help myself because it's very fulfilling. I get most of my self-gratitude by helping others. I also believe strongly in destiny over coincidence - I believe what's meant for you is for you. In my personal life, I've learned the importance of setting healthy boundaries and reminding myself that I'm a human, not a robot. I have to tell myself to be here now in the moment and make sure my own oxygen mask goes on before someone else's. I've learned to prioritize things like going to the gym at least twice a week and having at least one friend dinner a week, even though I sometimes fail at that.
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