Her Story
About Beatriz
Beatriz Bonetti serves as Assistant Professor of Marketing at the Catholic University of America. She has been in marketing since 2006 and spent 15 years with the university, including three years on the faculty after transitioning from administrative roles. Bonetti earned an undergraduate degree in logistics and marketing from Venezuela in 2004, a master's in marketing from Johns Hopkins in 2007, and a PhD in business with a focus in marketing from Virginia Tech in 2023. Her research centers on consumer behavior, with current emphasis on sustainability and fashion as well as consumer perceptions of health products. She incorporates market research consulting projects and simulations into her teaching to engage students experientially. Bonetti holds certifications in Google Analytics, HubSpot, and Qualtrics. She is a member of the American Marketing Association, the Society for Consumer Psychology, and the Association for Consumer Research, and she serves on the board of the Yuma Center in Washington, D.C., where she mentors young girls and women. Bonetti attributes her success to hard work, organization with priorities, and incorporating her faith into her work, and she values prudence in decision making.
Her Interview
Ten minutes with Beatriz
01What do you attribute your success to?
Hard work and being organized with priorities. I try to incorporate my faith in what I do and have a purpose for what I do.
02What’s the best career advice you’ve ever received?
Having mentors is very important. A mentor suggested I transition from practicing marketing into an academic role in education, which has been a great and fulfilling experience helping students find purpose.
03What advice would you give to young women entering your industry?
A lot of self-advocacy. We have a lot to give and a different perspective. Make sure you advocate for what you do so everybody knows what you do.
04What are the biggest challenges or opportunities in your field right now?
Getting students' attention in this day and age is difficult. They love when we are more practical and share our experience rather than theoretical. I try to make it very experiential with simulations and consulting projects with actual businesses.
05What values are most important to you in your work and personal life?
Prudence - knowing what's right and wrong and applying that to every decision. Practicing faith to give center to the day, whether Christian or whatever faith, through prayer, meditation or reflection for energy and clarity.
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