Her Story
About Bella
Bella Lisciandro serves as Senior Creative Strategist at Grapevine AI, where she leads creative strategy for performance UGC whitelisting campaigns. She briefs creators, develops scripts and prompts, oversees copywriting, and manages the production of native organic content assets including videos, statics, and carousels for approximately 15 clients. With six years in the advertising field, she began in public relations outreach before transitioning to media buying and growth strategy roles at Bowery Boost, where she built out a creative department. She earned a Bachelor's degree in Mass Communications and a Master's of Arts in Integrated Advertising Communications from St. John's University, supplemented by Google Ads Manager certifications and platform-specific training. Bella is passionate about mentoring team members to integrate data-driven approaches into creative work and supports initiatives that provide educational opportunities and school supplies to young women across the United States and other countries.
Her Interview
Ten minutes with Bella
01What advice would you give to young women entering your industry?
You have to absolutely love it and constantly be thinking about it. Enjoy the content you're making and the concepts you're bringing up. Apply it to the brand on your desk. Have fun with it, take those big risks, go with your gut. I've done the research so I know what the customer will respond to.
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