Berthine Crèvecoeur West, MA, EMBA, CDE
Berthine Crèvecoeur West is an organizational alignment strategist, executive advisor, and founder of Westbridge Solutions, a firm she launched while seven months pregnant—a testament to both her vision and determination. Now more than a decade into building the company, she has established herself as a trusted advisor to leaders across industries, helping organizations align strategy with execution to drive measurable results. Her work is rooted in a strategy-first approach, shaped early on by her groundbreaking achievement as the first nationally certified healthcare interpreter for Haitian Creole in the state of Georgia—an accomplishment that became the foundation for Westbridge’s evolution.
Her expertise expanded from language access and interpreting into broader strategic initiatives, including developing IEP and IFSP services for families and educators in the autism community. When her son was diagnosed on the spectrum, it profoundly influenced both her personal and professional trajectory, strengthening her commitment to intentional inclusion and strengths-based leadership. This lived experience continues to inform her work, ensuring that every strategy she builds is not only effective, but also human-centered and equitable. Her contributions to the field also include authoring a textbook and program for educational interpreting, which was adopted by Fulton County Schools—the largest school system in Georgia—filling a critical gap in the state’s educational resources.
Today, Berthine leads Westbridge with a clear philosophy: to be data-driven, people-centered, and solutions-oriented in every engagement. Her work in interpreting and translation naturally evolved into cultural competence and ultimately into high-level business strategy, where she helps organizations navigate complexity with clarity and intention. Known for her ability to connect people, ideas, and solutions, she empowers professionals and organizations to ask better questions, build stronger strategies, and achieve sustainable success. At the core of her work is a simple but powerful belief: when people are aligned with purpose and supported with the right strategy, performance—and impact—follow.
• First Nationally Certified Interpreter for Healthcare for Haitian Creole in Georgia
• Certified Diversity Executive
• Quantic School of Business and Technology
Executive MBA
• St. John's University
MA, Government & Politics
• St. John's University
BA, Government & Politics
• 2x TEDx Speaker
• Presidential Lifetime Achievement Award Recipient
• Certified Minority Business Enterprise (MBE)
• Gwinnett Chamber Foundation
What do you attribute your success to?
I attribute my success to my solution-oriented mindset and my belief that I can do hard things. I hold myself to the standard that I am data-driven, people-centered, and solutions-oriented every day. My only competition in business and in life is who I was in the past, trying to be better than she was, and catching up to who I'm gonna be in the future. I choose to believe that I can, as Henry Ford said, whether you think you can or you can't, you're right. So I choose to believe that I can, and then I just go about doing the thing. It doesn't mean it's easy, but it does mean it's simple. I'm okay with failing because as an entrepreneur, failure is my friend - if I failed, it means that I tried. The failure is not in the falling down, the failure is also in how you get back up. I prepare to fail, fail well, and then be great. We should never be limited by other people's perceptions of who we are. My son made me a better parent than I otherwise could have been, and being a neurodivergent parent taught me not to give in to the tyranny of low expectations. When my son came home with that new math, I realized that's how I'd always done math in my head, and I thought, what would have happened if they had taught me according to how I learned? My mom, Tulia Crevecoeur, was the foundational piece of everything that Westbridge has become - she has always been a guiding light for me.
What’s the best career advice you’ve ever received?
Whether you think you can or you can't, you're right. Henry Ford said it, and I live by it. I choose to believe that I can, and then I just go about doing the thing. It doesn't mean it's easy, but it does mean it's simple. The only problem I can't help you with is the one that you don't ask me, because if you don't ask, then I won't know. But if I don't know the answer, I'll find the person who does, because that's how we build a strategy. We can't know everything - my lane of brilliance is my lane of brilliance. I also learned not to give in to the tyranny of low expectations. We should never be limited by other people's perceptions of who we are.
What advice would you give to young women entering your industry?
You can do hard things. The hard is the easy part. Everything is doable - it doesn't mean it's not hard, but it's all doable. Are you okay with failing? Because as an entrepreneur, I can say failure is my friend. If I failed, it means that I tried. The failure is not in the falling down, the failure is also in how you get back up. Prepare to fail, fail well, fail fast and often. That's how you set the course for being all the things that your LinkedIn says you are. Never be limited by other people's perceptions of who you are. My only competition in business and in life is who I was in the past, trying to be better than she was, and catching up to who I'm gonna be in the future. Whether you think you can or you can't, you're right - so choose to believe that you can, and then just go about doing the thing. It doesn't mean it's easy, but it does mean it's simple.
What values are most important to you in your work and personal life?
The three pillars that are most important to me are being data-driven, people-centered, and solutions-oriented. I hold myself to that standard every day. I don't have work-life balance - I intentionally have work-life blending, and I wouldn't have it any other way. The people that I get to meet in the strategic advisory that I do tend to become friends along the way because we are aligned in our intellectual curiosity, and that fuels me personally and professionally. Friendships are very important to me because they feed my soul and my spirit. Making friends in my business world where we're aligned ethically, professionally, and from an intellectually curious standpoint just makes life fun for me. It's a beautiful exchange of professional equity, which also feeds my soul. I wake up thinking about the same three things - the kids, the hubs, and the job, because those three things are my pillars. My husband is the motivation for my company, and my son is my inspiration. When my son was born on the spectrum, it fortified me in making Westbridge a company that would promote intentional inclusion and recognize strengths in everyone. My son made me a better parent than I otherwise could have been, so I'm grateful for the gift of him being a neurodivergent person.