Her Story
About Bess
Bess Zumwalt is an artist manager specializing in artist management and development, marketing, PR, and tour management. With about 10 years in the field, she grew up in Nashville immersed in the music industry through her parents' work and spent seven years in Los Angeles working in TV, marketing, and music supervision before returning to Nashville to manage Ann Wilson and other legacy acts. In her role, she oversees day-to-day management for six or seven clients, coordinates marketing and PR efforts, manages merchandise, and attends events such as performances at the Opry. She earned associate's degrees from Santa Barbara City College over two years before transferring to UC San Diego to complete her bachelor's degree in communications, where she was a member of Delta Gamma and remains an active alumna. Zumwalt attributes her success to forging her own path through education, networking, persistence, and learning from failures despite skepticism about her prospects as a young woman in the industry. She is also involved in philanthropic efforts through Delta Gamma supporting vision and blindness nonprofits as well as advocating for the Trevor Project.
Her Interview
Ten minutes with Bess
01What do you attribute your success to?
Myself, because I got into the schools, made the connections, kept up with communication, followed up, and lived through the failures. Many people told me it wouldn't work as a woman or young person, but I forged my own path.
02What’s the best career advice you’ve ever received?
Forge your own way, don't let a simple struggle take over your dream, don't lose sight of who you are and what you believe in, and create your own story instead of following in someone else's footsteps.
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