Beth Hurwitz
For more than two decades, Beth Hurwitz has been a driving force in the craft spirits and packaging industries. Her career began in the bottle and wares sector, where she spent over 20 years cultivating strong relationships with distillers across the United States. Throughout that time, Beth consistently heard the same challenge: while craft distillers poured their hearts into creating remarkable products, their stories were often lost on the retail shelf. The passion, artistry, and craftsmanship behind each bottle were rarely shared with the consumers who would appreciate them most.
Recognizing this gap, Beth founded Craft Spirits Social, the first-ever vertically integrated craft spirits retail store, true speakeasy, and e-commerce platform in the U.S.
Based in Bonita Springs, Florida, Craft Spirits Social was built to connect consumers directly with distillers, bridging the gap between tradition and modern retail. As President & CEO, Beth leads with a mission to educate consumers on traditional distillation methods while promoting small-batch and local spirits through authentic storytelling, community engagement, and immersive events.
Under her leadership, the company has fostered partnerships with independent distilleries nationwide, empowering them to reach new audiences through innovative marketing and educational initiatives. Beth’s forward-thinking approach—rooted in collaboration and transparency—has redefined how consumers experience craft spirits.
She continues to advocate for the growth and recognition of independent distillers, ensuring their craftsmanship receives the visibility it deserves.
In addition to her role at Craft Spirits Social, Beth serves as Vice President of Sales at Imperial Packaging Corporation and as Advisor to Surdutton, LLC, a craft spirits distribution company. She is also an active Ambassador for the Bourbon Women Association and a member of the Florida Craft Spirits Association, where she contributes to the advancement and visibility of the craft spirits movement.
• High School
• Florida Craft Spirits Association
What do you attribute your success to?
I attribute my success to my dad, whose work ethic, guidance, and encouragement taught me the value of perseverance and integrity. His influence continues to inspire my drive and dedication in everything I do.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to keep it simple and be humble. These words have shaped how I lead, reminding me that authenticity and gratitude are key to lasting success.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to take it slow and plan ahead. There will always be hurdles, but if you take things one day at a time, you’ll find your way through them and come out stronger.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I’ve faced was managing the build-out and licensing process for my business. It tested my patience and persistence, but it also taught me invaluable lessons about resilience and problem-solving.
What values are most important to you in your work and personal life?
I value loyalty, honesty, and transparency—both personally and professionally. I’ve been married for two years, and my husband and I have built this new business together. We also have two children, ages 19 and 22, who inspire me every day. When I’m not working, I love spending time at the beach—it’s where I find peace and recharge.