Beth McNamara

Meet a dynamic business leader who has mastered the art of transforming marketing landscapes across multiple industries. With over 15 years of progressive leadership experience, this strategic visionary has consistently demonstrated excellence in product development, marketing innovation, and business growth.

As a marketing strategist with an analytical mindset, they excel at leading full-service marketing departments in both B2B and B2C environments. Their natural talent for understanding market demands has resulted in the creation of compelling products and content that resonate with diverse audiences. Whether communicating with technical experts or C-suite executives, they possess the rare ability to articulate complex value propositions with clarity and impact in fast-paced business environments.

Their track record speaks volumes. At JK Moving & CapRelo, they orchestrated a remarkable transformation of the shared services marketing function, managing a $5M budget across global B2C, B2B, and B2B2C audiences. Under their leadership, a skilled team of internal and external experts achieved extraordinary results: a 248% surge in website traffic across six company platforms, a 270% increase in new users, and a stunning 880% growth in paid digital media traffic. Their strategic initiatives contributed to a 30% revenue increase for the enterprise.

At AARP, they spearheaded the Work & Jobs marketing program, efficiently managing a $2M budget for the aarp.org/work digital platform. Despite a 20% budget reduction, their innovative approach drove a 62% quarter-over-quarter increase in unique visitors and tool usage, while achieving a 62% year-over-year growth in membership joins.

Their entrepreneurial spirit shone through at DocTalker, where they developed a comprehensive marketing and sales strategy that revolutionized the local house call market. Through cohesive brand development and innovative product offerings, they helped triple year-over-year revenues.

Earlier in their career, they demonstrated exceptional P&L management skills by developing annual business and marketing plans for digital certification and publication products worth $18M combined, achieving an impressive 80% revenue increase and 225% profit growth.

Their expertise spans crucial business areas including leadership and team building, digital marketing and media planning, project management, stakeholder relations, content management, product development, vendor negotiations, and process optimization. This combination of skills makes them a formidable force in driving business growth and marketing excellence.