Betty Jones

I’m a hospitality executive passionate about driving revenue growth, building high-performing teams, and creating exceptional guest experiences. As Director of Sales & Marketing at Westin Dallas Park Central, I lead strategic sales initiatives, brand positioning, and revenue optimization efforts to ensure sustained performance in a dynamic market.

Throughout my career, I’ve had the opportunity to oversee both operations and sales at the executive level, including serving as Senior Vice President at Kriya Hotels and Vice President roles with Kriya Hotels & Venture X Grapevine and Laurus Corporation. These roles allowed me to manage full hotel portfolios, align operations with revenue strategy, and develop comprehensive sales programs that delivered measurable growth.

My foundation in revenue asset management sharpened my analytical approach to forecasting, pricing, and performance optimization, while my leadership roles strengthened my commitment to mentoring teams and fostering a culture of accountability and excellence.

I believe hospitality is ultimately about relationships—both with guests and with the teams who serve them. My focus is on combining strategic insight, operational discipline, and people-first leadership to create lasting success.