Blair Rich

At the helm of Legendary Entertainment's marketing and commercial initiatives, their Chief Marketing & Commercial Officer is revolutionizing how the entertainment industry connects with audiences through cutting-edge technology and data-driven strategies. Their expertise in blending traditional marketing with innovative digital approaches has positioned them as a pioneering force in the industry.

Their remarkable journey includes an extraordinary chapter at Virgin Galactic, where they served as President and Chief Business Officer for Commercial and Consumer Operations. In this role, they orchestrated the historic marketing campaign for Sir Richard Branson's Unity 22 spaceflight – a watershed moment that captured the world's imagination and showcased the boundless possibilities of commercial space travel.

Their entertainment industry legacy was forged during an impressive 23-year tenure at Warner Bros. Entertainment, where they evolved from an ambitious intern to the prestigious position of President of Worldwide Marketing. Leading a dynamic global team of over 700 professionals, they became the creative force behind marketing campaigns for some of entertainment's most beloved franchises, including Harry Potter and the DC Multiverse. Their strategic vision helped launch approximately 20 films annually across international markets, consistently delivering compelling narratives that resonated with diverse audiences worldwide.

Beyond their professional achievements, they demonstrate a profound commitment to social impact through their dedicated service on the board of LA Family Housing. In this role, they actively champion innovative solutions to combat homelessness in Los Angeles, proving that corporate leadership and community advocacy can work hand in hand to create meaningful change.