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Influential Woman · Healthcare Technology & Clinical Registries
Brandy Sue Greif
Registry Experience & Training Lead, Layer Health
Middleburg, PA 17842
Her Story
About Brandy
Brandy Sue Greif is a healthcare technology and clinical quality leader whose career has been shaped by a passion for helping people, solving complex problems, and making healthcare data more meaningful. With more than 20 years of healthcare experience—including over 12 years in nursing and nearly a decade specializing in clinical registry abstraction, quality measurement, and medical record auditing—she brings a distinctly human perspective to the rapidly evolving world of healthcare artificial intelligence.
As Registry Experience & Training Lead at Layer Health, Brandy works at the intersection of clinical expertise, technology, and education. She partners across product, engineering, machine learning, customer success, and clinical operations to help develop AI-supported clinical data abstraction workflows that are accurate, transparent, and grounded in real-world clinical practice. She also leads client and hospital-system onboarding, trains new hires and clinical professionals, and oversees a team of approximately 20 people. Known for translating complicated registry guidelines into practical, understandable processes, Brandy has supported more than 30 hospitals and health systems and trained over 30 professionals throughout her career.
Before joining Layer Health, Brandy developed extensive expertise in stroke, heart failure, psychiatric core measures, clinical quality improvement, and medical record auditing. Her clinical background gives her the ability to bridge the gap between the people building healthcare technology and the professionals who use it—ensuring that innovation supports, rather than replaces, human expertise.
Brandy is also the co-founder of the Quality Data Abstractor Association (QDAA), a professional community created by abstractors, for abstractors. Through QDAA, she is helping give an often-overlooked profession greater visibility while creating a place where abstractors can connect, share knowledge, find trusted resources, and grow together. Her belief that better-supported abstractors produce better data—and that better data ultimately contributes to better patient care—is at the heart of the organization’s mission.
She holds an associate degree in Pre-Professional Studies–Health & Biomedical Sciences from Adventist University of Health Sciences and has continued expanding her knowledge through training in Lean Six Sigma, lean management, software validation, and healthcare technology. She also volunteered with Give Kids The World Village and One Brick while living in Orlando, FL, and now that she resides in Pennsylvania, she volunteers at Buttinhead Farms wrangling goats, during goat yoga events.
Brandy credits supportive mentors, adaptability, and a willingness to keep learning as important foundations of her success. Her leadership philosophy is simple: build trust before authority, develop people before processes, and solve problems collaboratively. Whether she is teaching a new abstractor, improving an AI workflow, or building a professional community, her goal remains the same—to make people feel supported, capable, and confident in the work they do.
Her Interview
Ten minutes with Brandy
01What do you attribute your success to?
I attribute my success to the people who believed in me, my willingness to keep learning, and my genuine passion for helping others grow. While I was in nursing school, I was fortunate to work alongside an extraordinary group of mentors and team members at Florida Hospital Apopka, now AdventHealth Apopka—including Jamie, Lawanna, Charlene, Joe, Craig, Shannon, Candi, Donald, Dr. Tran, Dr. Garcia, Dr. Wetmore, and Dr. Bennett. Their hands-on teaching, guidance, and willingness to invest in me helped build the strong clinical and professional foundation that I still rely on today. I have tried to honor that investment by doing the same for others. Whether I am mentoring a new hire, training hospital staff, or helping someone build confidence in their abilities, teaching and supporting others remain at the heart of my work. I also credit my success to being adaptable, asking questions, embracing unfamiliar opportunities, and never believing that I have reached a point where there is nothing left to learn.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received was to never stop learning, always ask questions, and never be afraid to be wrong. Admitting that you do not know something is not a weakness—it is an opportunity to learn and become better. Some of my greatest professional growth has come from asking questions, listening to other perspectives, and being willing to reconsider what I thought I knew. In healthcare and technology, where guidelines, evidence, and processes continually evolve, curiosity and humility are just as important as experience.
03What advice would you give to young women entering your industry?
My advice to young women entering healthcare technology and clinical quality is to stay curious, remain adaptable, and never be afraid to ask questions. These fields change constantly, and no one enters the room already knowing everything. Do not allow unfamiliar technology—or the fear of saying the wrong thing—to convince you that your perspective does not belong there. Clinical experience and human insight are incredibly valuable, especially when technology is being designed to support healthcare professionals and patients. Speak up, share what you know, and be willing to learn what you do not. Build relationships with people who will teach you, challenge you, and advocate for you—and then do the same for the women coming behind you. Most importantly, do not wait until you feel completely ready to pursue an opportunity. Sometimes growth begins by saying yes and trusting yourself to learn along the way.
04What are the biggest challenges or opportunities in your field right now?
One of the greatest challenges, and opportunities, in clinical data abstraction today is the growing use of artificial intelligence. Many abstractors understandably fear that AI will replace their jobs, but I believe their expertise is more important than ever. AI can locate information, reduce repetitive work, and offer suggested answers, but the abstractor remains the human in the loop—the person who applies clinical judgment, understands nuance, and ultimately makes the final decision. I view AI not as my replacement, but as my favorite coworker or personal assistant: it helps me work more efficiently while allowing me to focus on the critical thinking that only a human can provide.
05What values are most important to you in your work and personal life?
The values most important to me are honesty, compassion, loyalty, trust, and treating people with kindness. In both my work and personal life, I believe in showing up for people, being honest even when a conversation is difficult, and creating relationships where others feel safe asking questions or admitting they do not know something. I never want my title or experience to make someone feel as though they cannot approach me. Helping people feel seen, supported, and capable is more important to me than being the most impressive person in the room.
I also deeply value family, community, collaboration, and continuous learning. I believe knowledge should be shared, not guarded, and that success means more when you help others grow alongside you. That belief shapes how I lead and teach, and it is one of the reasons I co-founded the Quality Data Abstractor Association. Whether in my career or my personal life, I try to build trust before authority, put people before processes, and leave others feeling more confident than they did before they came to me.
Her Content Hub
Articles by Brandy
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