Brandy Hickey, Chief Executive Officer on Influential Women

Influential Woman · Senior Care Nonprofit

Brandy Hickey

Chief Executive Officer, Generational Care

Richland, WA

1Award received

Certifications · Degrees · Memberships

Degree Bachelor of Science in Business Administration Cert Crisis Intervention Management Cert Suicide Prevention Member PEO Sisterhood Member Columbia Basin Nonprofit Association

Her Story

About Brandy

I serve as Executive Director for one of the largest nonprofits in my community, overseeing roughly $49 million in operations across 9 counties. I manage about 1,100 staff members, mostly union, providing home care services and Meals on Wheels to our senior population. I was hired on a 3-year contract to do foundational work, build infrastructure, and make the organization efficient in revenue, and I accomplished all of that and more. One of my proudest recent accomplishments was absorbing programs from our local hospital that had been in the community for over 38 years when funding cuts threatened them. Instead of being fearful or waiting, I decided to lean in. I got my team on board and took a risk to save those programs, including Healthy Ages and Caregiver Conferences, bringing them under generational care. I promised my team that if we leaned in, the community would lean with us, and they did. I'm a boots-on-the-ground leader who doesn't just delegate - I'm actually in the weeds with my team. When I get lost in the financial and operational aspects, I go sit in the cafe with staff, take routes, or visit sites where home care is being done to stay connected to the people and the mission.

Her Interview

Ten minutes with Brandy

01What advice would you give to young women entering your industry?

The advice I always give is be your true, authentic self, and be fearless in that. People are always trying to be someone else, or comparing themselves, or thinking if I was more like that. But if you just go in and be your true self, with your true passion, and be fearless in that, you don't have to fake it - it's less exhausting. You can just be you, and still make a difference, and that's enough. I think people get lost in that, especially with social media. I have to say it to myself too. I'm in a male-dominated environment right now with CEOs, and it's hard because you get looked over. Even when you're in the room and you're doing well, you're still the largest nonprofit, but they don't care. They're looking over you and wondering how you got there. If I can just look past that and just be me and be like, hey, I just kept my head down and worked really hard, what did you guys do, I feel confident. So, young women, older women, middle-aged women, whatever - just be yourself.

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