Her Story
About Breanna
Breanna “Bre” Rice is a Hospice Account Executive, Healthcare Business Development Professional, and Market Expansion Specialist with more than seven years of experience in the healthcare industry. For the past two years, she has specialized in hospice business development, where she has built a reputation for driving strategic growth through trust-based relationships, community engagement, and patient-centered advocacy.
As an Account Executive with LHC Group, Bre successfully expanded her rural, multi-county territory by 550%, increasing patient census from 8 to 55 through collaborative partnerships with healthcare providers and the unwavering compassion and dedication of her interdisciplinary team. Her expertise includes strategic business development, referral network growth, physician and provider engagement, territory management, and building collaborative partnerships that improve access to quality end-of-life care.
Bre’s career reflects resilience, adaptability, and a deep commitment to serving others. After a head-on automobile collision three years ago resulted in the loss of her patient registration position, she embraced a new direction in hospice business development. Having also experienced the loss of two grandfathers within a year of each other, she witnessed firsthand both the comfort hospice can provide and the challenges families often face when discussing end-of-life care. One grandfather received only four days of hospice care because he believed accepting hospice meant he was giving up, while her other grandfather never fulfilled his final wish of returning home to the farm. Those experiences strengthened her commitment to helping families better understand their options before they’re facing a crisis and ultimately confirmed her calling to hospice care.
Originally from south Louisiana, Bre grew up showing pigs and horses before moving to rural Pennsylvania at age 12, where she became involved in the beef cattle industry. Her agricultural background instilled a strong work ethic, resilience, and a deep appreciation for the value of community—qualities that continue to shape her relationship-driven approach to leadership, business development, and service.
Bre earned an Associate of Science in Human Development and Family Studies from Pennsylvania State University–Penn State Mont Alto.
Beyond her professional responsibilities, Bre is passionate about educating communities on the benefits of hospice care and reducing misconceptions surrounding end-of-life services. She is currently developing Your Hospice Liaison, a social media platform dedicated to increasing public awareness, providing compassionate education, and helping families better understand hospice care before they’re facing it themselves.
Her long-term goal is to become a trusted voice in hospice education by combining her healthcare expertise with digital education to empower families to make informed end-of-life decisions before they are in crisis. She believes that if she can help even one family feel more prepared during one of life’s hardest moments, then she knows she is making a meaningful difference.
Her Interview
Ten minutes with Breanna
01What do you attribute your success to?
My success has been driven by the relationships I have built, my faith, the people I’ve been blessed to call my co-workers, and my biggest supporters, my family. I didn’t come into this role with a sales background, but I learned that if you genuinely care about people and always put patients first, the relationships naturally follow.
I also wouldn’t be where I am without my team. I’m incredibly proud that we’ve grown our hospice territory from 8 patients to 55, but that growth didn’t happen because of me alone. It happened because our nurses, aides, social workers, chaplains, and office staff have never stopped showing up for our patients, even on the hardest days. The compassion that we all have is what truly makes the difference.
02What’s the best career advice you’ve ever received?
The best advice that I've ever been given actually came from when I was showing livestock myself. Someone told me, “people may not remember what you said to them, but they're definitely going to remember how you made them feel”.
This advice has stuck with me throughout every stage of life and applies to every part of my career as well, whether I'm talking to physicians, supporting families and patients, or building relationships in our community. I choose to lead with kindness, honesty, and empathy, which builds trust, which is and always should be the foundation of healthcare sales.
03What advice would you give to young women entering your industry?
.Don't be intimidated if you don't have a traditional background. I came into hospice without sales experience, and I've learned that being authentic, having compassion, and always being willing to learn is going to take you way further than being the smartest person in the room. Also never lose sight of the fact that you're advocating for people and remember, they're NOT just patients, they have someone who loves them, they have a story, and a life that is important to them.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge right now is community education. There are still so many misconceptions about hospice. People still believe that hospice is only for the last few days of life, which is the furthest thing from the truth, it can provide months, to years of support, comfort, education, and improved quality of life. Which is why education is actually the greatest opportunity as well, because the more that we can educate people before they get to crisis mode, the more people that will get to make informed decisions. Which is one of the biggest reasons that I've actually started building the educational platform on social media, to help end the stigma, and help patients and families understand what hospice truly is before they need it.
05What values are most important to you in your work and personal life?
My faith, integrity, and family are the values that guide me in every part of my life. My faith reminds me to treat every person with dignity and kindness. My family keeps me grounded and reminds me why balance is so important. In my career, integrity means ALWAYS doing what is right, even when it's not easy. At the end of the day, I truly believe that everyone deserves to be treated with respect, compassion, and they deserve the opportunity to make informed decisions.
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