Brenda Selene De La Rocha Beltran
Dra. Brenda Selene De La Rocha Beltrán is a finance and education professional based in Riverside, California, with over 25 years of experience in the financial services industry. She has built a career centered on customer service, fraud and digital operations, and member support, with long-term experience at Navy Federal Credit Union, where she advanced through roles in member services and fraud operations. She is known for integrating real-world financial experience into academic settings, helping bridge practical industry knowledge with classroom learning.
She is currently an Adjunct Professor at California Baptist University, where she teaches while completing her Doctorate in Business Administration and Management. Her academic journey reflects a strong commitment to lifelong learning and professional development, with graduate-level study focused on business leadership and administration. She has also been involved in campus activities and volunteer service, including work with Ronald McDonald House Charities, reflecting her commitment to community engagement.
Her personal and professional identity is shaped by resilience, faith, and family values. As a first-generation doctoral graduate, she emphasizes perseverance, gratitude, and service as guiding principles in her life. Outside of her professional responsibilities, she enjoys spending time with family, attending church, staying active at the gym, and traveling, maintaining a balanced lifestyle rooted in both personal growth and meaningful connection.
• California Baptist University - MBA
• Ronald McDonald House Charities
What do you attribute your success to?
I attribute my success to being self-driven, maintaining strong internal motivation, and consistently pushing myself to take initiative and pursue my goals with discipline and focus.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to treat everyone with respect, regardless of their role or position. This principle has guided how I work with colleagues, clients, and collaborators, and it has helped me build strong professional relationships based on trust, integrity, and mutual understanding.
What advice would you give to young women entering your industry?
My advice to young women entering my industry is to stay confident in your abilities and not allow anyone to discourage or limit your ambitions. Challenges and doubt from others may arise, but staying focused, persistent, and true to your goals will help you move forward and succeed on your own terms.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are fairness and kindness. I strive to treat others equitably, make thoughtful and unbiased decisions, and approach every interaction with empathy and respect.