Briana Greenwood

Briana Greenwood serves as a Marketing Operations Manager, also referred to as a Media Operations Manager, with a decade of experience in the marketing field. Based in Chicago, Illinois, she coordinates paid media campaigns for clients, focusing on campaign planning, execution, strategy, optimizations, and ensuring alignment across stakeholders to launch products and programs successfully. Her expertise spans media operations, media strategy, go-to-market efforts, sales enablement, and project management, where she emphasizes cross-functional collaboration and the use of project management tools to mitigate risks and deliver value. Greenwood earned a Bachelor of Arts in Media Studies from Penn State University and later obtained a Product Management Certification from Cornell University, which supported her pivot into product management with a marketing focus. She attributes her success to her own boldness in asking questions, building relationships, and putting herself out there, along with support from mentors and opportunities provided early in her career, including resources from her alma mater and a former professor. Outside of her professional role, Greenwood is involved with Chicago Scholars, supporting youth in accessing college resources, and is passionate about Habitat for Humanity and community service initiatives.