Bridget jayaram

I am a data-driven advertising sales and media strategy executive with over a decade of experience at the intersection of television, digital video, and audience measurement. I currently serve as Vice President of Data-Driven Advertising Sales at Warner Bros. Discovery, a role I have held since January 2025, where I lead sales strategy and go-to-market initiatives focused on leveraging data and audience insights to drive advertising performance and revenue growth. Prior to this promotion, I served as Director of Audience Solutions at Warner Bros. Discovery for nearly three years, where I developed and executed audience-first advertising solutions across the company's extensive portfolio of media brands.

Before joining Warner Bros. Discovery, I served as Vice President of Sales at 605 for eight months, where I led sales efforts for the advanced television measurement and analytics company. I also spent four years as Director of Ad Innovation at WarnerMedia, where I was part of Turner Ignite, a business unit focused on reimagining advertising through branded content, data-rich ad targeting, social optimization, and global distribution. In that role, I worked across Turner's portfolio properties including Adult Swim, Cartoon Network, CNN, TBS, TNT, truTV, Bleacher Report, and Turner Sports, and leveraged AT&T's set-top box viewing data from more than twenty-five million households to enable more precise advertising.

Earlier in my career, I served as Director of Media Strategy at VideoAmp for over a year, where I helped bridge the data divide between TV, digital, and OTT platforms, leveraging the company's one hundred and fifty million cross-screen IDs and proprietary data engine to help advertisers plan, transact, and optimize with precision as audiences moved across screens. I also served as Director of Client Services at Evolve Media, LLC, where I worked with the publisher of leading enthusiast destinations including CraveOnline, the number one male lifestyle publisher reaching over twenty-six million unique visitors per month, helping advertisers build marketing solutions that integrated content and engaged consumers across gaming, sports, music, and film.

Across my career in advertising, media, and data strategy, my work has been driven by a passion for using data and technology to create more meaningful connections between brands and consumers. Whether I am leading data-driven sales strategy, developing audience solutions, or helping advertisers navigate the evolving video landscape, I bring strategic vision, deep industry expertise, and a relentless focus on delivering results that drive growth and impact.