Brielle Patterson

I am a senior marketing leader with a strong track record of building brands, driving growth, and delivering measurable results across B2B SaaS and technology sectors, currently serving as Senior Marketing Manager at Burq, a role I have held since September 2024, where I was the first marketing hire tasked with building on an emerging brand to establish a strong foundation for growth.

I boosted the website-to-form conversion rate from fifteen percent to seventy percent, introduced AI and agent-led language into the brand narrative, built an SEO foundation across the website and content strategy, revamped brand messaging and visual identity for SMB, startup, and enterprise audiences, built the foundation for product marketing and GTM strategy, launched SMB email campaigns with a forty-five percent MQL close rate, contributed nearly nineteen percent of all demos booked in one month for one vertical, led a website relaunch and content strategy, created sales collateral and pitch decks, developed a conference strategy targeting five key events annually, defined brand guidelines, and led agency oversight.

Prior to this role, I spent over six years at Emerge in progressively responsible roles, including Director of Brand and Content Marketing, Director of Marketing and Branding, Senior Brand Manager, and Digital Marketing Strategist, where I created high-quality content, developed brand guidelines and messaging, led a full website redesign, launched email campaigns and webinars resulting in a ten percent increase in new leads, managed social media growing LinkedIn to over seventeen thousand followers in two years, drove a one hundred and seventy-six percent increase in organic site traffic with SEO strategies, managed trade show strategy and sponsorships ranging from twenty thousand to two hundred and fifty thousand dollars, and designed sales collateral.

Earlier in my career, I served as Social Media Marketing Specialist at Massage Envy, where I managed local social channels for the twelve hundred plus franchise network and handled reputation management, and as Marketing Production at GlobalTranz, where I managed design production, social media, email campaigns, and SEO. I also served as an Event Marketing Intern at Modern Luxury.

Across my career in marketing, brand development, and digital strategy, my work has been driven by a commitment to building strong brands, driving growth through data-informed strategies, and creating compelling content that resonates with target audiences. Whether I am leading marketing at a startup, developing brand strategy, or executing SEO and social media campaigns, I bring a strategic mindset, a collaborative approach, and a dedication to delivering measurable results that drive business success. I am proud of the work I have done throughout my career and excited to continue building and scaling brands at Burq and beyond.