Her Story
About Brisa
Brisa Guajardo, She/Her, is a healthcare business development leader with nearly 20 years of experience dedicated to improving access to care and strengthening community health outcomes. She currently serves as Manager of Business Development at Community Health Plan of Washington (CHPW), where she leads relationship-building efforts with healthcare providers, community organizations, and regional partners across the state. In this role, she focuses on educating consumers, expanding outreach initiatives, and ensuring individuals and families have the information and resources needed to make informed healthcare decisions.
Throughout her career in healthcare, Brisa has developed a strong foundation in Medicaid (Apple Health), Medicare, and Individual and Family health plans. Her work centers on connecting communities to accessible, affordable coverage while fostering trust between health systems and the populations they serve. She is known for her ability to bridge gaps between healthcare organizations and members through strategic engagement, outreach leadership, and a commitment to health equity.
Midway through her career, Brisa earned her Medical Interpreter Certification from Columbia Basin College, an experience that deepened her understanding of language and cultural barriers in healthcare. This milestone strengthened her passion for serving as a bridge between health plans and members, ensuring clearer communication and more equitable access to care. Her professional journey reflects a long-standing commitment to service, community empowerment, and improving healthcare experiences for diverse populations across Washington State.
Her Interview
Ten minutes with Brisa
01What do you attribute your success to?
I attribute my success to perseverance, continuous learning, and the support of mentors and colleagues who have believed in and invested in my growth throughout my career. My path has not always been traditional, but I have consistently challenged myself to step outside of my comfort zone and embrace new opportunities that promote both personal and professional development. At the core of my journey is a strong commitment to service—remaining focused on making a meaningful difference in my community and improving access to resources for others.
02What values are most important to you in your work and personal life?
Family is the most important value in both my personal and professional life. I believe that maintaining strong family connections provides the foundation for balance, purpose, and resilience in all that we do. No matter the demands of work or other responsibilities, I prioritize making time for family and ensuring those relationships remain at the center of my life. This perspective reminds me that life is both meaningful and fragile, and it is essential to invest in the people and relationships that matter most.
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