Brittany Clauss, Director, Brand Marketing & Media Strategy on Influential Women

Influential Woman · Travel

Brittany Clauss

Director, Brand Marketing & Media Strategy, United Airlines

Los Angeles, CA

18Years experience

Certifications · Degrees · Memberships

Degree Advertising major Degree Political science minor Degree Graduated college 2008

Her Story

About Brittany

Brittany Clauss serves as Director of Marketing and Media Strategy at United Airlines, a position she has held for over four years. In this role on the brand marketing team, she leads the overall advertising strategy, including defining target audiences and priority messages, as well as media strategy for platforms like Good Leads the Way and hub campaigns. Clauss also oversees cooperative campaigns in partnership with tourism boards, airline partners, and mileage plus partners such as Lyft and Marriott, and she manages work with external content creators. Prior to United Airlines, she spent time at Hilton from 2018 to 2022 leading media planning and strategy for six brands before transitioning to enterprise messaging and helping design and launch the For This Day brand platform. Earlier, Clauss worked on the agency side for eight years at GroupM and Spark, advancing from buying assistant to director on the Taco Bell business starting in 2011. She graduated college in 2008 with an advertising major and political science minor, and she has been in the advertising field since that year. Clauss is actively involved in Susan G. Komen walks and More-than-pink walks, as well as local community and school initiatives.

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